Associate Director, Programmatic

Omnicom Group · Toronto · CA$80,000–CA$90,000 (stated in the posting)

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Position Summary:  

The Associate Director, Programmatic is a senior leader responsible for delivering best-in-class programmatic solutions across a dedicated client portfolio. This role provides thought leadership on audience strategy, campaign architecture, and optimization, while leading a team of programmatic professionals to deliver flawless execution and exceed client business goals. The associate director is a key driver of client growth, team development, and operational excellence. 

Key Responsibilities: 

Team Leadership & Development: 

• Lead, mentor, and formally manage a team of programmatic professionals (Account Managers, Senior Campaign Managers, etc.), providing ongoing coaching, performance feedback, and career development guidance. 

• Manage team resources and workloads to ensure both high-quality client service and a balanced, supportive team environment. 

• Lead the team in building and maintaining expert-level knowledge by ensuring all relevant DSP certifications and advanced trainings are completed and kept current. 

• Foster a culture of excellence, accountability, and continuous improvement within the team. 

Client & Portfolio Management: 

• Hold ultimate accountability for the strategic success, performance, and quality of execution across the entire client portfolio. 

• Champion the Omni marketing intelligence platform across the client portfolio, ensuring best-in-class implementation, identifying growth opportunities, and leading the team in leveraging platform innovations for client success. 

• Serve as the senior programmatic thought leader for key agency and client partners, building and maintaining strong, trusted relationships. 

• Confidently communicate and present complex technical solutions, campaign strategies, and performance insights to senior-level stakeholders. 

• Proactively identify and manage potential performance issues, guiding the team to implement effective optimization solutions. 

Strategic & Operational Excellence: 

• In partnership with the Director, identify, recommend, and implement process improvements to drive operational efficiency, consistency, and scale across the team. 

• Develop and cultivate senior-level relationships with key technology and media partners, ensuring the team has access to the latest features, data, and inventory. 

• Deeply understand client business objectives and challenges, proactively uncovering new opportunities for product offerings and solutions to drive their business forward. 

• Oversee the quality of all campaign execution within the portfolio, ensuring adherence to best practices in brand safety, targeting, and measurement. 

Qualifications: 

• 5-7 years of progressive experience in programmatic media, with a deep, expert-level understanding of the ad-tech ecosystem. 

• At least 2-3 years of proven experience in a formal team leadership role, managing direct reports. 

• Expert-level knowledge of major DSPs, DMPs/CDPs, ad servers, and advanced measurement and brand safety solutions. 

• Demonstrated ability to lead senior-level client and agency relationships, acting as a strategic partner. 

• Strong business acumen with a track record of driving client growth and team success. 

• Exceptional leadership, communication, and presentation skills. 

Career Path: 

An Associate Director who demonstrates strong commercial acumen, successfully grows their portfolio, and exhibits the ability to lead a larger business unit is on a direct path to becoming a director. 

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $80,000 - $90,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

Salary Range: $80,000 - $90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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