Senior Integrated Marketing Associate
CASETiFY · Shanghai
Job description：
- Support development of marketing plans for brand & product campaigns.
- Partner with global team for campaign adoption and execution.
- Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution.
- Support marketing roadmap and calendar to orchestrate CN brand & consumer journey
- Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success.
- Develop creative brief to ensure local relevant assets, collaborating with creative PM & creative partners.
- Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration.
- Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.
Qualifications
- 3-5 years of experience in brand marketing.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities, with experience working across global teams.
- Experience in fashion, lifestyle, or luxury brands preferred.