Demand Generation Manager | Edtech

EQL Tech · London · £45,000–£60,000 (stated in the posting)

Apply on the company website

Demand Generation Manager | Zero Gravity | London-hybrid | £45k-£60k

Who Zero Gravity are

Zero Gravity is a tech platform connecting students from low-income backgrounds to university and career opportunities. Over 23,000 students have been supported into top universities to date. In April 2026 they launched an AI-powered tutor, already showing strong early engagement and attainment results, and have since won a government contract to scale it across the UK.

EQL Tech is Zero Gravity's exclusive recruitment partner for this search. All applications and enquiries for this role are handled by EQL Tech on Zero Gravity's behalf.

The role

Zero Gravity has a product that works. Schools that try it tend to want more of it. Now it needs someone to build the engine that gets it in front of the schools that have not found it yet. Marketing is being built from nothing. Today the growth and sales team are doing manual outreach, and you will turn that into a repeatable demand engine, starting at the top of the funnel with schools who have never heard of Zero Gravity.

This is a builder's role, not a campaign-manager role. There is a rough playbook and a small test-and-expand budget of a few thousand pounds a month, not an agency budget. You are expected to spot what will work, ship it, read the results honestly, cut what does not, and put more behind what does. Cleverness and curiosity count for more here than a long list of past job titles.

Your audience is teachers and school leaders rather than typical B2B buyers, so the channels and messaging that work differ from most SaaS marketing playbooks. That makes it a genuinely interesting problem. We expect you to start with the customer: talking to schools in depth and letting what you hear shape the plan, rather than reaching for a list of channels.

Mission comes before everything else. It shows up directly in how you write copy and choose channels, because messaging that comes from real conviction reads differently to teachers than messaging optimised for MQLs. That carries equal weight with marketing track record.

What you'll actually be doing

• Starting with the customer: talking in depth to existing schools and school leaders, and letting what you hear decide your strategy and channels before you plan a campaign
• Owning the demand engine end to end: setting strategy, running channels and campaigns, and owning pipeline, not just activity metrics
• Building awareness and demand among schools who have never heard of Zero Gravity, as well as converting the ones who have
• Running events: the flagship UK education conferences, plus webinars and roundtables Zero Gravity hosts, from logistics through to follow-up that converts
• Building outbound and account-based campaigns, including email sequences, LinkedIn and direct mail, that move a school leader from first contact to meeting to paying customer
• Showing up where your buyers already are: senior-leader networks, teacher communities and the education press
• Turning every win into case studies and quotes that sales actually use
• Diagnosing the funnel properly: finding where sign-ups and pipeline leak, testing fixes, and knowing which lever moves the number
• Using AI to move from idea to live faster than a normal marketing team could

Where you will be

Central London (Old Street), 3+ days a week in the office.

Interview process

1. Informal video discussion with EQL Tech, the recruitment partner running this search
2. A task, then a presentation to the Zero Gravity team
3. A values interview with the CEO

How to apply

Submit your CV and answer the short questions on the form. Every application is reviewed by hand.

Requirements

Who we're looking for

Non-negotiable

• Evidence of owning pipeline or revenue in B2B marketing, not just activity metrics. We weigh results and thinking over years of experience.
• You start from customer insight: you have run customer or prospect research and changed a plan because of what you learned
• You can explain why you chose a campaign and what you expect it to move, clearly and concisely, in writing and out loud, to people who will challenge it
• Hands-on experience driving leads through events, outbound or account-based campaigns, and multi-channel work
• Comfortable with email marketing, automation and nurture at a hands-on level
• Data-driven: you can diagnose why a funnel is leaking, not just report that it is, and you say plainly what is working and what to kill
• Hands-on competence using AI tools for research, analysis and day-to-day work, with something you have actually built or run
• Early-stage go-to-market experience, ideally in a team of roughly 20 to 50 people

Strong signal, not a requirement

• UK education sector experience, including familiarity with school procurement
• PR or earned media experience

Benefits

Compensation, benefits & culture

• Competitive salary of £45,000-£60,000 per year, depending on experience
• Central London, hybrid (3+ days/week in office)
• Share options - genuine ownership in the business, not a token gesture
• Private healthcare, including dental and mental health support, plus gym discounts
• An annual personal-development allowance to spend on your own growth
• Flexible working around the in-office requirement, with equipment set up so you can do your best work from day one
• Fortnightly team socials on the house, plus bigger quarterly events
• 25 days' annual leave plus bank holidays, with extra days off over the Christmas shutdown

Values aren't a poster on the wall here - they're what holds the team, members, partners, donors and investors together as one community, and it shows up in how decisions actually get made.

More jobs at EQL Tech · Sales & Business Development jobs in London