Conversion Specialist (Projects & Initiatives)

University of Wollongong · Wollongong

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Make an impact at the University of Wollongong (UOW), a purpose-driven institution ranked in the top 1% of universities globally.

About the Role

As a Conversion Specialist (Projects & Initiatives), you will play a key role in supporting student recruitment outcomes by leading projects and initiatives across digital, physical and outbound touchpoints. Working at the intersection of communications, engagement and technology, you will help ensure prospective students receive accurate, timely and compelling information throughout their decision-making journey while contributing to the strategic objectives of the Student Growth and Engagement division.

Key responsibilities:

• Lead the planning and delivery of projects that enhance the future student journey across digital, print and communication channels.
• Design and coordinate targeted conversion campaigns, including email, SMS and outbound engagement initiatives.
• Manage the end-to-end production of recruitment collateral including course guides, brochures and flyers.
• Build strong relationships with stakeholders across the University to gather requirements, coordinate content and deliver successful outcomes.
• Support technology enhancements and project delivery by translating operational needs into actionable solutions.

About the Team

The role sits within the Engagement and Conversion team in the Student Growth and Engagement division. The team supports student recruitment outcomes by developing and delivering strategies and initiatives that guide prospective students through critical decision-making and enrolment milestones. Working collaboratively across the University, the team delivers future student communications, recruitment collateral, operational processes and technology solutions that help prospective students make informed decisions about their future.

What You'll Bring

• Relevant qualifications and/or experience in marketing, student recruitment, administration or a related field, supported by demonstrated project management experience.
• Experience coordinating campaigns, communications, publications or projects across multiple channels.
• Strong stakeholder engagement and relationship-building skills with the ability to influence and collaborate effectively.
• Experience using CRM platforms, marketing automation tools and content management systems.
• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.

Why Join UOW

• Competitive salary package including 17% superannuation.
• 35-hour full-time work week supporting greater balance and flexibility.
• Flexible working arrangements and family-friendly policies.
• Generous leave entitlements including additional concession days over the Christmas-New Year period.
• Purchased leave options to provide greater flexibility throughout the year.
• Ongoing professional development and clear career progression opportunities.

Role Details

• Employment type: Fixed-term | Full-time appointment to 24 December 2027
• Level 6/7 | $96,898 - $119,986 plus 17% superannuation
• Position Description
• Location: Wollongong Campus
• Valid Australian work rights required. Visa sponsorship is not available.

How to Apply

Click on the 'Apply Now' button at the bottom of the advertisement. You'll be requested to submit a CV and cover letter (of no more than 3 pages) summarising your skills and experience as they relate to the selection criteria located in the position description.

For further information about this position, please contact Jeremy King, Senior Manager, Future Student Operations on +61 401 229 197.

Closing Date: 8 November 2026, 11:55pm

Equity, Diversity & Inclusion

The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated. We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.

As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender Based Violence or determined to have engaged in conduct that constitutes Gender Based Violence during previous employment, or otherwise in a legal process. Any such declaration will be included in the University's employment screening processes and treated with the strictest confidence and in compliance with all privacy legislation.

At the University of Wollongong (UOW), our people are united by a shared purpose — to create a better future through education, research, innovation and meaningful community impact.

With deep local roots and a growing global presence, UOW is proud to contribute to positive change in the communities we serve and the world beyond them. Guided by our Vision 2035 and Strategic Plan 2030, we are building a future that is innovative, inclusive and committed to societal impact — one where people, ideas and opportunity can thrive.

We are recognised for excellence in teaching and research, and for the real-world impact of our work. But what truly brings UOW to life is our people. Across every role, our staff contribute to something bigger — helping shape the future through the work they do every day.

At UOW, we are committed to fostering a culture where people feel valued, supported and empowered to do their best work. Our Values in Action guide how we work, lead and make decisions — creating a workplace grounded in integrity, accountability, collaboration and excellence.

Joining UOW means becoming part of a values-led community where your work has purpose, your contribution is valued, and the impact you make can be felt locally and globally.

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