Performance Creative Strategist
Clera · Berlin · €45,000–€65,000 (stated in the posting)
About the Role
Join a B2B performance marketing agency as a Performance Creative Strategist, creating data-informed ads and landing pages for client campaigns. You will shape creative direction from the initial messaging through finished designs, helping clients improve measurable campaign results.
What You'll Do
Develop creative strategies and design ads and landing pages using performance metrics such as CTR, CPL, and conversion rates.
Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.
Collaborate with clients and colleagues in strategy discussions to refine creative direction.
Plan creative tests, develop hypotheses and variants, and assess campaign performance.
Manage multiple client projects, delivering high-quality work independently and at pace.
Use performance feedback to iterate on creative and improve its effectiveness.
What We're Looking For
A portfolio showing personally created digital designs, such as paid ads, landing pages, or websites, rather than template-only work.
Experience designing performance creatives in Figma for paid social or paid search, with documented results such as CTR, CPL, or creative test outcomes.
Experience translating B2B positioning and audience insights into effective ads or landing pages.
Familiarity with creative for Meta Ads and LinkedIn Ads.
Native-level German and the ability to own client work independently.
Agency experience or skills in motion design, video editing, AI tools, copywriting, or Webflow are beneficial.
Compensation & Benefits
Annual salary of €45,000 to €65,000. Permanent full-time position with a six-month probation period. Visa sponsorship is not available.
Location
Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.