Founding Marketing Lead
Clera · Berlin
About the Role
As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building.
What You'll Do
Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.
Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
Work with product marketing to turn launches into coordinated campaigns across customer-facing channels.
Organize webinars, dinners, conferences, and customer events from planning through follow-up.
Develop founder content from ideas, customer conversations, and market insights.
Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools.
Build and optimize landing pages, campaign pages, and conversion journeys.
Test new formats, partnerships, and distribution channels, then scale effective approaches.
Measure how marketing activities contribute to awareness, pipeline, and revenue.
What We're Looking For
At least 3 years of marketing experience in a B2B startup or scaleup, including ownership of multichannel campaigns.
Native-level German writing and strong English copywriting skills.
Hands-on experience producing content, running events, supporting product launches, and building landing pages and conversion journeys.
A track record of testing and scaling marketing channels, with a commercial focus on customer acquisition and growth.
Comfort using AI tools for research, writing, design, automation, and analysis.
Strong creative judgment, organization, autonomy, and a bias toward execution.
Experience across startup and scaleup environments is valued.
Compensation & Benefits
Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.