Associate Marketing Manager, GTM Calendar - Old Navy
Gap Inc. · SF
About the Role
The Associate Manager, Marketing plays a critical role in supporting the development and execution of Old Navy’s integrated Go-to-Market calendar — the single source of truth for all consumer-facing marketing activity across Brand, Product and Promotional messaging.This role partners closely with the Manager/Sr. Manager to capture business and product priorities into a clear, integrated view of what we are communicating to the customer, when and where. The calendar connects Promotional Planning, Brand Marketing, Product Priorities and Flow, Holiday, financial objectives and key enterprise milestones to ensure our consumer-facing marketing is coordinated, intentional and aligned to the needs of the business.
The Associate Manager will help maintain the detailed Go-to-Market calendar, ensuring product priorities and marketing moments ladder to financial plans while key milestones, dependencies, call dates and decisions are clearly documented and communicated across cross-functional teams.
What You'll Do
- Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing, providing a clear daily view of Brand, Product and Promotional messaging across the customer experience.
- Partner with team to connect Brand storytelling, Product priorities and flow, Promotional messaging and promotional activity into one integrated view, ensuring the total customer message is cohesive and aligned to business priorities.
- Partner with team to ensure product priorities and key category opportunities are appropriately represented in the GTM calendar and ladder to seasonal and annual financial plans.
- Maintain the detailed Promotional Plan calendar and ensure Promotional activity is accurately integrated into the broader consumer-facing GTM plan.
- Own and maintain critical GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, midseason checklists and other core planning tools.
- Establish and maintain call dates, decision points and key milestones, ensuring teams understand when decisions need to be made and the inputs required to keep the GTM process moving.
- Consolidate cross-functional schedules and milestones into the integrated calendar, proactively identifying conflicts, gaps, overlaps and dependencies across Brand, Product and Promotional activity.
- Maintain visibility to the relationship between product flow, financial priorities, Promotional moments and marketing support, surfacing opportunities or gaps where the consumer-facing plan may not fully support business needs.
- Partner with Promotional Planning to ensure changes to promotional strategy, product priorities and business needs are quickly and accurately reflected in the GTM calendar and communicated to relevant partners.
- Support seasonal and midseason planning processes by tracking key deliverables, decisions and actions from initial planning through in-market execution.
- Drive rigor and consistency in how GTM information is documented, published and communicated, ensuring cross-functional teams are operating from one clear, current view of what the customer will experience.
Who You Are
- Exceptional attention to detail with accuracy/clarity of record-keeping (ability to synthesize/streamline information so easily understood)
- Ability to work independently and proactively takes initiative
- High-energy level and ability to work in fast-paced environment; comfortable with ambiguity
- Curious, inquisitive & eager to learn
- Strong written and verbal communication skills
- Proficiency in Excel, Smartsheet