Digital Marketing Executive

Accor · Istanbul

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Company Description

The Grand Tarabya Managed by Accor

As soon as you step inside The Grand Tarabya Managed by Accor, which holds a very special place in Istanbul's history, you will feel the charm of a 100-years-old past, the highest architectural and aesthetic standards, and the splendor inspired by the sparkle of the Bosphorus. From the 4.500 square meter spa area to the panoramic Bosphorus view of 29 residences and 248 rooms, from the magnificent 1.280 square meter ballroom to the restaurants and bars offering an unforgettable gastronomic adventure, The Grand Tarabya Managed by Accor, combines care, elegance, and comfort in every detail. With its doors opening to the Bosphorus, The Grand Tarabya Managed by Accor, will forever hold its place in your memory.

Job Description

We're looking for an enthusiastic and innovative Digital Marketing Executive to join our growing team in Istanbul, Turkey. As a vital member of our marketing department, the ideal candidate will play a key role in developing and executing impactful digital marketing strategies that drive brand awareness, engage target audiences, and generate meaningful leads. If you're a goal-oriented, data-driven marketing professional who thrives in a fast-paced, collaborative environment, we'd love to hear from you!

• Develop and execute comprehensive digital marketing campaigns across multiple platforms, including social media, email, and search engines
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize performance and ROI
• Implement SEO/SEM strategies to improve organic search rankings and drive consistent website traffic
• Create and curate engaging, customer-focused content for social media channels, blogs, and email marketing campaigns
• Leverage marketing automation tools to streamline campaign workflows and enhance audience targeting
• Conduct A/B testing on campaigns, landing pages, and email content to continuously optimize conversion rates
• Analyze campaign performance using analytics tools such as Google Analytics and social media insights, delivering data-driven recommendations to improve marketing effectiveness
• Collaborate with cross-functional teams to ensure consistent brand messaging and a unified experience across all digital channels
• Manage content publishing through CMS platforms, ensuring accuracy, quality, and timely delivery
• Monitor competitor activities and industry trends to identify new growth opportunities and recommend innovative approaches to enhance our online presence
• Manage project timelines and budgets efficiently to meet and exceed marketing objectives
• Prepare and present regular reports on key marketing metrics and campaign performance to stakeholders

Qualifications

**Education**

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field

**Experience**

• 0–1 years of experience in digital marketing, with a demonstrated ability to contribute to successful campaigns
• Hands-on experience with content marketing, email marketing, and social media marketing strategies
• Familiarity with project management tools and methodologies to support organized, efficient campaign execution

**Skills & Tools**

• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
• Strong knowledge of SEO/SEM principles and best practices
• Experience working with analytics tools such as Google Analytics and social media insights to drive data-informed decisions
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, or similar platforms)
• Working knowledge of CMS platforms such as WordPress for content management and publishing
• Understanding of conversion rate optimization (CRO) techniques and A/B testing methodologies
• Excellent written and verbal communication skills, with the ability to craft compelling, customer-focused messaging
• Basic knowledge of HTML/CSS is a plus for managing email templates and landing page updates
• Strong analytical and data-driven decision-making abilities
• Detail-oriented with excellent organizational skills and the ability to manage multiple projects simultaneously

**Certifications**

• Google Ads certification is preferred

**Domain Expertise**

• Up-to-date knowledge of current digital marketing trends, tools, and best practices
• Turkish language proficiency is a plus, given the role's location in Istanbul, Turkey
• Creative mindset with a track record of contributing to innovative, goal-oriented marketing campaigns

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