Industry lead E-Commerce
AppsFlyer · London
Please submit your CV in English.
About the Role
We’re looking for an Industry Lead – eCommerce to be our eCommerce expert in EMEA. You’ll work with clients, and with our own teams, on how mobile-first commerce really works: how customers are acquired and retained, which markets and models are growing, and where measurement changes the decisions people make. You’ll sit inside the Sales organization, but the job is advisory. You help clients and colleagues see their business more clearly, and the commercial outcomes follow from that.
EMEA is a varied region. Mature Western European markets sit next to fast-growing ones in CEE, the Middle East, and Africa. Clients range from D2C brands building their first performance programs to marketplaces running retail media businesses. You’ll need to hold a credible conversation with all of them.
What you’ll do
- Be the vertical expert. Build a clear, evidence-based view of EMEA eCommerce: what’s changing, what’s working, and what’s next. Retail media, marketplaces, D2C, cross-border commerce, and quick commerce are all in scope. Share it with the people who need it.
- Run executive business reviews for eCommerce clients. Use category benchmarks to show clients how they perform against their peers. Turn the data into a clear story, with recommendations they can act on.
- Go deep on the data. Work with our data analysts on analyses such as conversion funnels, in-app event performance, and cohort behavior. Define the KPIs that matter for the vertical and track them over time. Use our benchmarking and AI-enabled tooling to make this repeatable.
- Advise on strategy. Join client workshops and strategy conversations. Bring vertical context and best practice to help teams decide where to invest and what to measure.
- Support account teams. Give Sales and Customer Success vertical insight, benchmarks, and positioning for their key accounts. Build account-level views of where a client stands and where the opportunity is.
- Look ahead. Track where the vertical is heading, including new commerce models, platform changes, and the regulatory and privacy landscape (GDPR, DMA and others). Work out what it means for clients and for us.
- Build playbooks and content. Create vertical playbooks, frameworks, and research that teams across the company can reuse. Work with Marketing, Product, and Enablement so it reaches the right audience.
- Bring the market back to Product. Pass on what you hear from clients and from the market, so it shapes what we build.
- Be visible in the industry. Publish, speak, host executive roundtables, and represent AppsFlyer at eCommerce events and forums.
- Work as one global team. Collaborate with Industry Leads in other regions and verticals. Share methods, benchmarks, and learnings, and help us package our expertise in more structured ways.
- Show the impact. Be clear about how your work influences client outcomes, pipeline, and growth. We measure the function’s contribution, and you’ll help us do it well.
What you have
- 6+ years in eCommerce, retail, or growth, strategy, or analytics roles serving them, such as in-house, agency, or consulting
- Deep understanding of customer acquisition and retention: UA, re-marketing, conversion optimization, omnichannel
- A strong analytical mindset. You’re comfortable with data and good at explaining what it means to non-analysts.
- Experience advising senior stakeholders, including C-level, and running workshops or reviews with them
- Strong writing, presentation, and storytelling skills
- Experience working with sales or customer-facing teams on client strategy
- Familiarity with multiple EMEA markets; additional languages are a plus
- Ability to travel ~20% of the time
Why this role matters
Clients and colleagues rely on us to help them understand their market, not just to sell them software. As the Industry Lead for EMEA eCommerce, you bring one consistent view of the vertical across clients, data, and teams. You’re also part of a global team building a new kind of function inside AppsFlyer, and you’ll have real influence on how it develops.
Bonus Points
- Familiar with the Ad Tech industry
- Introduced by an AppsFlyer employee
As a global company operating in 19 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
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