Director, Indirect Sales

Job Description 

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Lead the overall retail business strategy to drive sustainable revenue growth, market share expansion, customer acquisition, and retention across telecom and emerging digital business verticals.

• Drive revenue diversification initiatives by scaling adjacent businesses including fintech, devices, home internet, and digital services through an integrated go-to-market approach.

• Develop and execute future-ready Sales & Distribution ecosystem strategies, including RTM optimization, channel expansion, partner sustainability, and digital distribution transformation.

• Own end-to-end retail business P&L with strong focus on profitability, margin optimization, cost efficiency, trade spend effectiveness, and ROI-driven investment planning.

• Establish robust governance, compliance, and operational control frameworks across distribution operations to ensure business sustainability, audit readiness, and risk mitigation.

• Lead performance management across nationwide sales and distribution teams through data-driven KPI governance, productivity enhancement, and execution excellence.

• Build strategic partnerships with distributors, channel partners, and internal stakeholders to strengthen business growth, operational scalability, and customer reach.

• Develop and inspire a high-performing leadership team by fostering a culture of accountability, innovation, agility, continuous learning, and succession readiness.

Academic Qualification

• Graduation from any reputed university. MBA preferred.

Job Experience Required

• 15+ years of experience

Required Capabilities

• Deep understanding of Bangladesh telecom market dynamics, including subscriber growth, ARPU, data monetization, and evolving digital ecosystems

• Strong knowledge of multi-channel retail models (distribution houses, exclusive outlets, retail partners, digital-assisted channels)

• Expertise in trade spending efficiency, incentive design, retail visibility, and partner engagement strategies to drive acquisition, conversion, and retention

• Strong grasp of KPI frameworks, sales productivity metrics, and application of analytics/AI for data-driven decision-making

• Solid understanding of revenue streams, cost structures, budgeting, and ROI management across telecom and adjacent digital businesses

• Knowledge of compliance frameworks, audit processes, and regulatory environment governing telecom, distribution, and fintech operations in Bangladesh