Digital Marketing Specialist (SEO/SEM)

Cushman & Wakefield · Taguig

Job Title

Job Description Summary

Looking for a hands-on Digital Marketing Specialist to manage and continuously improve C&W Singapore’s digital marketing activity. Responsible for running day-to-day execution across our website, search, email and social channels, while using data and market insights to improve visibility, engagement and lead generation.

This role combines strong digital execution with a performance mindset. One will need to demonstrate strong understanding of what is working, identifying opportunities to optimise activity, and helping the Singapore BDS team use digital more effectively to support business growth.

Job Description

Key responsibilities

Website operations

Update and publish content on the C&W Singapore website using Sitecore, including Insights pages, news and landing pages

Load and maintain property listings on the website, ensuring details, images and availability are accurate and up to date

Coordinate with global and regional web teams on site updates and issues

SEO, AEO and SEM

Support search engine optimisation (SEO), including on-page content, keyword integration and content structure to improve organic visibility

Support answer engine optimisation (AEO) to increase brand visibility, citations and referral traffic from AI search tools and LLM-powered platforms

Support search engine marketing (SEM) execution, including ad copy, landing page content and creative assets for paid campaigns

Email marketing

Build, test and send email campaigns and event invitations on the company's email platform

Manage and develop the contact database, lists and segmentation, with support from the business intelligence team

Ensure email activity complies with data protection requirements

Report on opens, clicks and conversions

Digital and social posting

Schedule and publish approved content on C&W Singapore's LinkedIn and other digital channels

Maintain the content calendar and monitor comments, mentions and tags

Manage the company's social advocacy tool, loading approved content

Demand generation & digital optimisation

Support the development and execution of digital campaigns designed to build awareness, generate engagement and capture qualified leads for priority Singapore business lines.

Analytics and reporting

Maintain Google Analytics (GA4) dashboards for the website and Insights pages

Produce a monthly digital performance report covering web, search, email and social, with clear takeaways and recommendations

Marketing operations and admin

Raise purchase orders and process vendor invoices and marketing claims in line with company finance procedures

Track marketing spends against budget and keep budget records up to date

Support month-end finance processes, including accruals and spend reconciliation

Coordinate with finance and procurement teams for vendor management processes

Requirements

3–5 years' hands-on experience in digital marketing, ideally in B2B, professional services or real estate

Working knowledge of SEO and SEM, including Google Ads

Experience with Google Analytics (GA4), including building reports and interpreting data

Experience with a content management system; Sitecore strongly preferred

Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot or similar)

Experience managing LinkedIn company pages and scheduling tools

Comfortable with admin and finance processes such as purchase orders, invoices, claims and budget tracking

Experience with audience targeting segmentation and campaign optimisation.

Experience supporting or running B2B demand-generation and lead-generation campaigns.

Highly organised and detail-oriented, with a strong focus on accurate, on-time execution

Clear written English

Nice to have

Awareness of AEO and how brands appear in AI search tools

Google Analytics or Google Ads certification

Basic HTML/CSS for troubleshooting web and email content

Familiarity with Looker Studio, Power BI or similar dashboard tools

Experience with a social advocacy platform (e.g. Sprinklr, Hootsuite Amplify, EveryoneSocial or similar)

Canva or basic design skills for digital assets

INCO: “Cushman & Wakefield”

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