Senior Manager, Corporate Communications

Coca-Cola · Atlanta · $141,750–$164,850 (stated in the posting)

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Job Description Summary:

At The Coca‑Cola Company, we refresh the world and make a difference through the power of our brands, people, and partnerships. The Senior Manager, Corporate Communications plays a pivotal role in shaping and driving integrated communication programs that advance the North America Operating Unit's (NAOU) business priorities and reputation. 

This role sits within the Public Affairs, Communications & Sustainability (PACS) function and is responsible for leading the NAOU digital communications program, supporting executive visibility, and partnering on commercial, customer, community, and sustainability communications initiatives. Reporting to the Senior Director II, Strategic Communications, you will leverage storytelling, digital strategy, and stakeholder engagement to strengthen Coca‑Cola’s voice and connection across internal and external audiences. 

The ideal candidate blends digital fluency, strategic storytelling, and business acumen to craft impactful narratives that elevate Coca‑Cola’s leadership, celebrate customer and community success, and reinforce our purpose to refresh the world and make a difference. 

What You’ll Do for Us 

Digital Communications 

• Lead NAOU PACS digital communications, including channel strategy, editorial planning, content creation, publishing, and performance measurement. 

• Build and execute integrated digital storytelling plans that amplify business priorities, brands, customers, communities, and sustainability achievements. 

• Partner across PACS and enterprise digital teams to enhance channel effectiveness, audience engagement, and brand consistency in tone and voice. 

• Use insights and analytics to monitor engagement, optimize content performance, and demonstrate measurable communications impact. 

Executive Visibility & Leadership Communications 

• Collaborate on the NAOU executive visibility program, identifying opportunities that elevate leadership presence and align with strategic business objectives. 

• Serve as the executive communications lead for members of the NAOU Leadership Team — crafting communication plans, messaging, presentations, and engagement content for internal and external audiences. 

• Provide communications support for key enterprise and industry events, employee engagements, and customer forums. 

• Ensure all leadership communications align with global and NAOU narratives and uphold Coca‑Cola’s communications standards. 

Commercial & Customer Communications 

• Collaborate with Commercial and Customer teams to craft compelling communications that support customer engagement, business growth, and commercial alignment across the system. 

• Translate commercial strategies and customer insights into impactful narratives tailored to strategic audiences. 

• Support communications for major commercial milestones, partnerships, and industry events, amplifying customer success stories through internal, external, and digital channels. 

Community, Sustainability & Earned Media Storytelling 

• Support community and sustainability communications by developing stories that highlight Coca‑Cola’s social impact, environmental progress, and system partnerships. 

• Partner with the Director, Earned Media, and cross‑functional PACS teams to generate proactive coverage across NAOU storytelling pillars. 

• Develop media‑ready materials and amplification strategies, collaborating with subject‑matter experts and communications colleagues. 

• Support issues preparedness and response efforts related to community and sustainability narratives. 

Cross‑Functional Partnership & Program Management 

• Build strong relationships across PACS, Commercial, Customer, Marketing, and enterprise communications teams to support collaborative storytelling and alignment. 

• Manage multiple workstreams and priorities while maintaining focus on quality, speed, and accuracy. 

• Coordinate agency and vendor resources to deliver communications programs on strategy, on time, and within budget. 

• Define success metrics for programs, evaluate effectiveness, and apply continuous improvement principles to strengthen impact. 

Requirements & Qualifications 

Education: 

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field. 

Experience: 

• Minimum 7 years of progressive experience in corporate communications, public relations, public affairs, or digital communications. 

• Proven track record of executing integrated, multi‑channel communications programs. 

• Strong digital content development, editorial planning, executive communications, and storytelling skills. 

• Demonstrated ability to work effectively across matrixed organizations and manage varied priorities with sound judgment. 

Preferred Qualifications: 

• Experience developing executive visibility and leadership communications programs. 

• Background working with earned media teams and driving stories that generate external coverage. 

• Understanding of digital channels, content analytics, audience engagement metrics, and communications performance measurement. 

• Experience within a large, global, or highly matrixed organization. 

Skills & Capabilities:

• Strategic Corporate Communications Planning 

• Digital Channel Strategy and Analytics 

• Executive and Leadership Communication Development 

• Stakeholder and Cross‑Functional Partnership 

• Content Creation and Storytelling 

• Customer and Commercial Narrative Development 

• Community and Sustainability Communications 

• Digital and Earned Media Integration 

• Project Management and Agency Coordination 

• Measurement and Continuous Improvement 

What We’ll Do for You 

• Empower Strategic Influence: Shape how Coca‑Cola communicates its business priorities and social commitments across North America, influencing key audiences and narratives. 

• Lead Digital Transformation: Champion digital storytelling and analytics that bring Coca‑Cola’s purpose and progress to life through global‑scale channels. 

• Collaborate Across the System: Partner with senior leaders, marketing experts, sustainability advocates, and commercial teams to deliver unified, impactful communications. 

• Grow Your Career: Build expertise in leadership and strategic communications within a dynamic, purpose‑driven organization known for innovation, collaboration, and global reach. 

• Drive Purposeful Impact: Play a direct role in crafting communications that showcase Coca‑Cola’s role in communities, sustainability efforts, and customer partnerships that make a difference every day. 

Skills:

Pay Range:

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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