Paid Social & Mobile App Growth Manager (Remote)

FP Markets · Remote

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Open to candidates across EU / EMEA time zones (UTC+0 to UTC+3)

FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Paid Social & Mobile App Growth Manager.

You will own two of our biggest growth levers: paid social across web and app, and mobile app growth from install to first-time deposit (FTD). Sitting in the Growth Team (Global Paid Growth), you will set strategy, run a multi-channel budget and decide each month where spend goes, web sign-ups or app installs, based on cost per FTD and return on ad spend (ROAS). You will own the numbers from impression to FTD and beyond.

How success is measured

• Leads and FTDs from paid social (web) and from the app, by source and region.
• Cost per install, cost per registration and CPA per FTD against target, by region and platform.
• Install-to-FTD conversion rate.
• 30 / 90-day ROAS on web and app cohorts.
• Spend within the approved monthly budget.
• App store conversion rate (page view to install), keyword rankings and average rating.

Responsibilities

Strategy and budget

• Own the paid social and mobile app acquisition strategy, budget and forecast across all target regions.
• Decide each month how spend splits between web and app objectives, based on cost per FTD, ROAS and install-to-FTD conversion.
• Manage monthly budget pacing with Marketing Operations, reallocating spend weekly based on CPA, ROAS and cohort quality, and report performance against objectives.

Paid social (web and app)

• Plan, launch and optimise paid campaigns across Meta, TikTok, Snapchat, X, LinkedIn and Reddit, for both web leads and app installs.
• Own account structure, audiences, bidding and campaign naming across all paid social platforms.
• Optimise beyond installs and leads to registration, KYC completion and FTD, using value-based and event-based bidding.
• Run a continuous creative testing programme with the Creative and Content teams: briefs (video, playables, static, store assets), variants, learnings and fatigue tracking.

Mobile app acquisition

• Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC) and selected programmatic / mobile ad network partners.
• Source, onboard and manage app networks and agencies, with strict fraud controls.

ASO and organic app growth

• Own App Store and Google Play optimisation: keyword research, metadata, screenshots, preview videos and localisation for priority languages.
• Run store-listing experiments (Google Play Experiments, Apple Product Page Optimisation) and Custom Product Pages aligned to paid campaigns.
• Grow ratings and reviews through in-app prompts and review management.
• Drive web-to-app and cross-channel installs with SEO, Content, CRM and Partnerships (IB/affiliate) teams, including deep links and QR flows.

Measurement and attribution

• Own mobile measurement through our MMP (AppsFlyer): SDK events, deep links, SKAdNetwork / AdAttributionKit, Google Privacy Sandbox for Android, and UTM / tracking-link standards.
• Keep web (Meta Pixel / Conversions API) and app (MMP) attribution aligned and deduplicated, so paid social results are counted once.
• Work with Data Engineering on cohort, CAC, LTV, ARPU and ROAS reporting (30- and 90-day) that ties installs and sign-ups to FTD and net deposits.
• Keep event tracking, postbacks and attribution windows accurate across all partners.

Funnel and conversion

• Partner with Product and Dev on onboarding, KYC and first-deposit flows in the app to lift install-to-FTD conversion.
• Work with the CRM & Lifecycle manager (Salesforce Marketing Cloud) on push, in-app and email journeys for new app users.

Compliance

• Ensure all ads and app store assets meet the requirements of each regulator (ASIC, CySEC, FSCA and others), platform ad policies for financial products, and Apple / Google app store guidelines, including risk warnings and country restrictions.

Out of scope

• Organic social and community (Discord, Reddit communities, Telegram), owned by the Organic Social & Community Growth Manager.

Candidate profile

Must have

• 4+ years in paid acquisition, covering both paid social (Meta, TikTok and at least one other platform) and mobile app user acquisition.
• Proven experience in online retail trading (FX/CFDs), iGaming or crypto: you understand regulated, high-CPA acquisition, deposit-driven funnels and the ad-platform restrictions these verticals face.
• Hands-on ownership of a multi-channel paid budget of USD 250k+ a month.
• Hands-on experience with Apple Search Ads, Google App Campaigns, MetaAds, LinkedIn, X and ASO, with proven results on both App Store and Google Play as well as driving Web/Desktop Leads and FTDs
• Deep working knowledge of an MMP (AppsFlyer preferred), SKAdNetwork, post-ATT measurement and deep linking, plus Meta Pixel / Conversions API.
• Strong analytical skills: cohort analysis, LTV modelling, incrementality thinking and ROAS-based budget decisions; comfortable in Excel / Google Sheets and BI dashboards.
• Experience optimising to down-funnel events (registration, deposit), not just clicks or installs.
• A track record of running structured creative testing at scale.
• Fluent English, written and spoken.

Nice to have

• Experience with programmatic and mobile ad networks.
• Experience with Snapchat, Reddit and other social or new ad channels such as ChatGPT.
• Knowledge of financial-promotion rules (ASIC, CySEC, FSCA) and Apple / Google policies for financial apps.
• SQL or BigQuery; familiarity with Salesforce Marketing Cloud.
• A second language relevant to our key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai or Vietnamese).

Personal attributes

• Commercial and numbers-driven: you decide on cost per FTD, not clicks or installs.
• Comfortable owning a large budget and explaining every euro of it.
• A fast tester who learns from failures and scales winners quickly.
• Collaborative with Creative, Product, CRM and Data Engineering.
  

Our offer

• A welcoming, young and multicultural team with approachable leadership.
• Real autonomy over a large growth budget, and the chance to contribute to a dynamic business in a growth phase.
• Support for your ideas and room to put your expertise into the company's best practices.
• Continuous personal development, a training and development budget, growth with the company and the opportunity to learn from industry leaders.
• Competitive remuneration, regular salary reviews and performance-based incentive schemes.
• A vibrant company life: from team activities to global celebrations.
  

Journey to FP Markets

1. Interview with HR
2. Interview with the CMO
3. Interview with the Head of Trading Platform Development
   

Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!

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