Manager, Channel & Customer Activation, JAPAN & KOREA
Goodyear Tire & Rubber · Tokyo
This role is responsible for developing and executing strategic channel and customer activation programs across Japan and Korea, driving demand and market share growth for Goodyear products. The Manager will translate global strategies into localized initiatives, ensuring effective execution through various sales channels and optimizing the customer experience.
you will
- Develop and implement comprehensive channel activation strategies and programs tailored for the Japan and Korea markets, aligning with regional and global business objectives.
- Lead the planning, execution, and evaluation of customer activation campaigns, promotions, and initiatives across various sales channels (e.g., independent dealers, national accounts, online platforms).
- Collaborate closely with local sales teams, marketing, product management, and supply chain to ensure seamless integration and effective execution of activation programs.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and challenges for channel and customer engagement.
- Manage budgets for channel and customer activation activities, ensuring efficient resource allocation and measurable ROI.
- Develop and deliver compelling sales tools, training materials, and support resources for channel partners and internal sales teams.
- Monitor and report on the performance of activation programs, utilizing key metrics and analytics to track progress and identify areas for improvement.
- Cultivate strong relationships with key channel partners and customers, fostering collaboration and maximizing Goodyear's presence and impact.
- Ensure compliance with all relevant company policies, local regulations, and industry standards.
- Act as a subject matter expert for channel and customer activation within Japan and Korea, sharing best practices and insights with regional and global teams.
Job Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 7 years of progressive experience in channel marketing, trade marketing, customer activation, or sales in a multinational company, with a strong focus on Japan and Korea.
- Proven track record of developing and executing successful marketing and activation programs that drive sales and market share growth.
- Deep understanding of the distribution landscape and customer behaviors in both Japan and Korea.
- Fluent in both English and Japanese (written and spoken) is essential. Proficiency in Korean is a significant advantage.
- Strong analytical skills with the ability to interpret market data, assess program effectiveness, and make data-driven decisions.
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously from conception to completion.
- Demonstrated ability to collaborate effectively with cross-functional teams and external partners.
- Strong communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to travel frequently within Japan and Korea, and occasionally internationally.
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Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.