Social Media & Video Producer, Town & Country
Hearst · New York City · $71,400 (stated in the posting)
Be Part of What’s Next
Town & Country is looking for a creative, culturally curious Social Media & Video Producer to shape how one of America’s most iconic luxury lifestyle brands shows up across social. You’ll turn the brand’s distinctive perspective on culture, society, travel, fashion, and design into compelling, platform-native storytelling that grows audiences and deepens engagement.
About Hearst Magazines (Why Us?)
We create media that moves minds, products and ideas. Our portfolio of 30 iconic brands — including Cosmopolitan, Delish, Esquire, Good Housekeeping, Men’s Health and Road & Track — reaches nearly 130 million people each month. Our teams combine trusted journalism and cultural storytelling with technology, data and commerce to create experiences that inform, inspire and entertain audiences across generations and around the globe. And together, we are shaping what’s next.
Key Responsibilities (What You Are Doing)
- Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms.
- Develop innovative strategies that drive audience growth, engagement, traffic, and brand affinity.
- Concept, shoot, edit, and publish original social-first content, with an emphasis on compelling short-form video.
- Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments.
- Partner with editors, photographers, talent, and cross-functional teams to create elevated, platform-native social storytelling.
- Monitor social performance, audience feedback, and cultural trends to inform editorial decisions and uncover new opportunities.
- Collaborate with editorial and branded content teams to develop social-first initiatives and produce, edit, and execute paid partnership programs.
- Contribute articles to the site and create timely social coverage around relevant news, cultural moments, and live events.
Qualifications (What We’re Looking For)
- 6+ years of post-graduate experience in social media, preferably within a consumer editorial, media, lifestyle, or luxury brand.
- Strong copywriting skills and the ability to craft distinctive, engaging social content that reflects a brand’s voice.
- Demonstrated experience concepting, shooting, editing, and publishing short-form social video.
- Strong editorial judgment and a keen understanding of Town & Country’s elevated voice and audience.
- A highly visual, innovative storyteller who brings creative ideas, curiosity, and energy to every project.
- Familiarity with social video and digital content analytics tools, such as Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics.
- Excellent communication, organization, and collaboration skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Willingness and ability to work nights and weekends as needed for events, shoots, and timely social coverage.
- Based in New York, NY with the ability to work in the office four days per week.
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial benefits, including a 401(k) plan with a generous company match.
This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
Compensation
The base salary range below is the Company's good-faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.