Team Lead, SEO & GEO (all genders)
HelloFresh · Berlin
The role
At HelloFresh, we want to change the way people eat forever by making it easier for customers around the world to discover, plan, and enjoy high-quality meals. Over the past decade, we’ve grown from a meal-kit company into a global food solutions group, active across multiple brands including HelloFresh, Factor, Green Chef, EveryPlate, Chef’s Plate, and Youfoodz.
As search behavior evolves across Google, AI Overviews, ChatGPT, Perplexity, Reddit, and other discovery surfaces, our SEO team is expanding its focus from traditional organic search to broader Organic Discovery: building the content, technical, authority, and measurement foundations that help customers find our brands wherever discovery and dinner decisions happen.
We are looking for a Team Lead, SEO & GEO to lead our global Organic Discovery team and help shape the next phase of how HelloFresh Group approaches organic growth. This role will lead a team of SEO/GEO specialists and work across international markets to translate global strategy into scalable programs that grow non-brand organic demand, strengthen our visibility across traditional and AI-driven search, and improve the quality and discoverability of our content.
This is a highly cross-functional leadership role. You will partner closely with Product, Engineering, Analytics, Content, Brand, and local Marketing teams to identify opportunities, prioritize the highest-impact work, and build scalable solutions across brands and markets. You’ll need to be equally comfortable setting strategy, coaching a team, digging into performance data, and influencing senior stakeholders to move complex initiatives forward.
What you’ll do
- Lead, coach, and develop a team of SEO/GEO specialists, setting clear priorities and creating an environment of strong ownership, collaboration, and continuous development.
- Help define and execute the global SEO & GEO strategy across HelloFresh Group brands and markets, translating broader Organic Discovery priorities into actionable roadmaps.
- Identify opportunities to grow non-brand organic demand and customer acquisition across traditional search engines, AI search experiences, and emerging discovery platforms.
- Partner with local Marketing teams to understand market-specific opportunities and challenges while building global strategies, standards, and solutions that can scale across markets.
- Lead cross-functional Organic Discovery initiatives spanning technical SEO, content strategy, on-page optimization, structured data, internal linking, authority and trust signals, and GEO/AI visibility.
- Partner closely with Product and Engineering to translate SEO/GEO opportunities into clear requirements, influence roadmap prioritization, and ensure Organic Discovery is considered in all major product and platform decisions.
- Develop scalable approaches to content creation, optimization, and governance across recipe, editorial, transactional, and other high-value organic surfaces.
- Advance our GEO strategy by identifying how our brands can become more visible, cited, and authoritative across AI-powered discovery experiences.
- Use search, analytics, AI visibility, competitive, and internal business data to identify opportunities, diagnose performance changes, prioritize investments, and measure impact.
- Establish clear performance reporting and communicate SEO/GEO performance, opportunities, risks, and recommendations to senior stakeholders.
- Support global and local teams with SEO/GEO expertise, creating frameworks and best practices that enable markets to move quickly without sacrificing quality or consistency.
- Manage relationships with relevant agencies, technology partners, and vendors where appropriate, ensuring external resources are aligned to our strategy and delivering measurable value.
- Stay ahead of changes in search behavior, search engine platforms, generative AI, and the broader discovery ecosystem, translating emerging trends into practical implications for HelloFresh Group.
What you’ll bring
- 7+ years of experience in SEO / Organic Growth, ideally within large-scale, international, consumer-facing websites.
- Demonstrated experience leading and developing SEO or Organic Growth teams, with the ability to balance people leadership with hands-on strategic involvement.
- Broad SEO expertise spanning technical SEO, content strategy, on-page optimization, authority, international SEO, and performance measurement.
- Strong understanding of how AI-powered search and answer engines are changing organic discovery, with curiosity and practical experience applying GEO/AEO principles.
- Experience developing strategies and roadmaps across multiple markets, brands, or business units and balancing global scalability with local-market needs.
- Strong ability to partner with Product and Engineering teams, translate organic growth opportunities into clear requirements, and influence prioritization without direct authority.
- Strong analytical skills and experience using platforms such as Google Search Console, GA4, Ahrefs, Profound, Screaming Frog, or similar SEO, analytics, and AI-visibility tools.
- Ability to connect SEO/GEO performance to broader business outcomes and clearly communicate priorities, tradeoffs, and recommendations to senior stakeholders.
- Excellent stakeholder management and communication skills, with experience navigating complex, cross-functional organizations.
- High ownership, strong judgment, and comfort operating in an evolving environment where priorities, technologies, and customer discovery behaviors are changing quickly.
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, and wellbeing platforms like Headspace and Spill. HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.