Brand Relations Manager, France
LEGO · Paris
Job Description
Please apply with an English CV
Just imagine creating earned communications campaigns that turn the LEGO® brand into memorable cultural moments across France. Then make it real.
About the role
As our Brand Relations Manager, you'll oversee the local development and delivery of earned campaigns across public relations, influencer marketing, and events. This 9-month fixed contract role that plays an important part in strengthening the LEGO brand's reputation and long-term appeal in France.
Required Qualifications
- Deliver consumer public relations, influencer marketing, and events, creating standout earned storytelling and content.
- Lead earned campaigns in collaboration with in-country Marketing teams, regional Earned functions, and external agencies, ensuring delivery on time, within budget and in line with brand requirements.
- Manage multiple external agency partners across complex consumer communications projects.
- Analyse earned campaign performance to develop actionable recommendations linked to brand and business outcomes.
- Fluency in French, and English at a strong business proficient level
Preferred Qualifications
- Deep knowledge of TikTok, Instagram, and YouTube alongside influencer marketing tools such as Kolsquare or CreatorIQ to create and monitor creator campaigns.
- Monitoring of public relations, influencer, social and events industry trends to inform communications decisions.
- Building networks with press, key opinion leaders, influencers, talent managers, and cultural connectors in France to drive earned visibility.
What you'll build
- Create innovative local communications plans across public relations, influencer marketing and events that generate positive third-party conversations and stimulate brand desire.
- Manage local earned agencies, balancing quality, cost efficiency, brand fit and results.
- Create partnerships and collaborations that produce meaningful LEGO brand moments for key audiences.
- Deliver events against footfall, engagement, public relations value, and sales measures.
- Help strengthen earned media reach and visibility while keeping initiatives on time and within budget.
If you've worked in a role where you crafted earned stories and created consumer experiences with significant market impact, you'll feel at home here. What matters most is your ability to connect earned communications with measurable brand outcomes while managing several projects and partners.
Life on the team
You'll join the France Earned Communications team within the wider France Marketing team. Together, the team covers public relations and communications, events, creators, and local fan community engagement. You'll work with a collaborative, growth-focused mindset, communicate compelling stories and bring thoughtful critical thinking to challenges. The team follows a hybrid rhythm with three days each week in the Paris office.
What success looks like
You'll build earned campaigns that strengthen brand visibility, deliver effective events, and create meaningful collaborations. You'll contribute to projects designed to establish the LEGO brand further as a cultural player in France. And you'll work closely with France Communications, Local Brand Management, Digital, and Owned Social Media colleagues, while connecting with the Western Europe Brand Relations Forum to share local practices.
#LI-MH
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.