Digital Merchandising Analyst
Levi Strauss & Co. · India
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
Summary of the role:
The Digital Merchandising Analyst is responsible for optimising the Levi.com shopping journey across East Asia Pacific, driving conversion, sales and site performance through disciplined, data-led merchandising. The role leads the regional approach to product presentation, assortment visibility, site taxonomy, promotional merchandising and in-season trading actions, so that every market presents an accurate, compelling and commercially effective storefront.
Working from the Global Talent Hub in India, the role acts as the merchandising partner to country eCommerce teams. It translates market priorities, seasonal product direction and promotional plans into clear site-merchandising plans that Site Operations can execute, uses web analytics and consumer insight to identify opportunities and recommend trading actions, and standardises merchandising practice across markets with a mobile-first lens.
About the role:
Onsite merchandising and product presentation
- Own the sort order, filters, site taxonomy, product ranking and attribution standards that shape how consumers browse and find product on Levi.com.
- Define merchandising briefs for the homepage, collection, category and campaign pages, including product selection, visual merchandising and the application of marketing stories and themes.
- Review and approve merchandising content weekly, giving Site Operations complete, approved and traceable instructions for execution.
- Set catalogue-quality expectations so product data, imagery and attributes support search, filtering and conversion, and escalate gaps to the owning teams.
- Apply a mobile-first approach to layout, product ranking and category presentation, and review the live site regularly to catch issues and opportunities early.
Promotional calendar and campaign merchandising
- Own and co-ordinate the EAP Levi.com promotional calendar, aligning market, marketing, merchandising and pricing inputs.
- Plan the merchandising of seasonal launches, campaign moments and promotional periods, including product selection, placement, sequencing and message alignment.
- Provide Site Operations with approved promotional specifications and timelines, and confirm readiness ahead of peak trading periods.
- Partner with Country eCommerce Leads, Marketing and Planning to align promotional mechanics, inventory availability and traffic plans, and recommend actions that balance sales with margin and brand objectives.
- Review promotional performance after each major event and share lessons to improve the next one.
Performance analysis, trading actions and optimisation
- Monitor daily and weekly site performance, including traffic, conversion rate, average order value, units per transaction, sell-through and product-level productivity.
- Review site analytics to identify conversion and revenue opportunities, diagnosing performance by market, category, device and product.
- Recommend and execute timely in-season trading actions, such as re-ranking, re-merchandising, promotional emphasis and assortment visibility, in a fast-paced environment.
- Produce routine performance reporting and competitive analysis, and contribute merchandising insight to weekly and monthly business reviews.
- Define and track merchandising KPIs, using data to prioritise improvements and demonstrate impact.
Merchandising strategy, assortment and seasonal planning
- Translate seasonal product direction, brand priorities and market strategies into pre-season site merchandising plans and category-level assortment plans for supported markets.
- Partner with Merchandising, Planning and Country eCommerce Leads to understand launches, key styles, inventory positions and local creation, and agree how each should be positioned online.
- Identify product-positioning opportunities and leverage the product portfolio to balance brand, gender, category and commercial goals.
- Conduct monthly and seasonal product and category analysis, feeding digital insights back to planning and buying teams to inform assortment and buying-structure decisions.
- Set the merchandising framework and targets for each market based on cluster strategy, flexing plans in season as demand, inventory and trading performance change.
Site experience enhancement, testing and mobile-first innovation
- Identify and prioritise site enhancements based on data, consumer insight and market feedback, and contribute clear requirements to Digital Product and Engineering.
- Design and run A/B and personalisation tests on merchandising levers, such as sort logic, product cards, filters and recommendations, and scale what works.
- Contribute to front-end enhancement and bug-fixing priorities by documenting merchandising impact and acceptance criteria.
- Explore new merchandising capabilities, including personalisation, automation and approved AI tools, and build the business case for adoption.
- Track best practice and innovation in fashion eCommerce, particularly mobile, app and social commerce.
Cross-functional partnership, standards and capability building
- Lead the regional merchandising practice, sharing best practice and consistent standards across markets while accommodating legitimate local needs.
- Document merchandising playbooks, checklists and templates, and agree clear hand-offs with Site Operations and Digital Content Experience.
- Coach and guide coordinators, junior merchandisers and agency resources on merchandising principles, tools and analysis.
- Communicate priorities, risks and performance clearly to eCommerce leadership and market stakeholders.
- Maintain effective working rhythms across EAP time zones so market teams receive responsive, reliable support.
About you:
Experience and qualifications
- Bachelor’s degree in business, marketing, digital or a related field, or equivalent practical experience.
- 4+ years of progressive experience in eCommerce, digital or retail site merchandising, ideally in fashion or apparel.
- Proven success in an eCommerce trading or merchandising role in a fast-paced, collaborative environment with quick trading actions.
- Experience with day-to-day site management, including seasonal and monthly launches, daily optimisations and ad hoc troubleshooting.
- Experience supporting multiple markets or brands, ideally in a regional or shared-services environment.
- Experience with Shopify or another enterprise commerce platform and with merchandising, catalogue or product-information tools.
- Proficiency in Excel, PowerPoint, web analytics and BI tools (e.g. Google Analytics); familiarity with A/B testing tools.
Core capabilities
- Strong commercial acumen and deep understanding of eCommerce KPIs, including conversion, order value, units per transaction and sell-through.
- Strong understanding of the eCommerce fashion business, its seasonality and product cycle.
- Ability to turn complex data into clear insight and actionable merchandising decisions.
- Sound visual-merchandising judgement with a mobile-first view of the consumer journey.
- Working knowledge of site taxonomy, attribution, sorting and filtering logic and their effect on discovery and conversion.
- Ability to work effectively across commercial, creative and technical teams in different markets and time zones.
- Clear written and verbal communication, with confidence managing competing priorities.
Leadership attributes
- Consumer-focused, commercially minded and accurate under time pressure.
- Takes ownership of outcomes and acts quickly on data without waiting to be asked.
- Balances speed with quality and regional consistency with legitimate local needs.
- Builds trust and influence across locations and functions without relying solely on formal authority.
- Curious and eager to learn; shares knowledge and helps raise merchandising capability across the team.
Benefits:
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.
Here's a small snapshot:
· Complimentary preventive health check-up for you & your spouse
· OPD coverage
· Best in class leave plan including paternity & family care leaves
· Counselling sessions to prioritize mental well-being
· Exclusive discount vouchers on Levi’s products
We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.
To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.