Marketing Manager Thailand
Monster Energy APAC · Bangkok
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
Champion continuous improvement within the Asia Marketing organization by identifying operational gaps, simplifying processes, and building efficient ways of working that enable faster execution, greater visibility, and stronger business results.
The Impact You'll Make:
- Drive Marketing management within Thailand Marketing organization by owning execution of annual Marketing plan, identifying areas for improvement in the workflows and development of the implementation roadmap.
- Work closely with the Senior Marketing Manager and analyse current Business pain points — including Bottler Marketing expectations — and collaborate with the regional team to identify gaps and propose marketing strategies, including 360 campaign, creator/Athlete and social program enhancements, to enhance efficiency and Rate of Sales across Thailand.
- Ensure transparency across all levels of the organization, at every stage of implementation to ensure compliance towards Marketing optimization that does not disrupt local market deliverables. Ideate and execute Brand Management via Events & Activations planning and execution, managing Monster Ambassador Team (MAT), Athletes/Gamers, Influencers and Digital.
- Develop annual Brand & Budget roadmap and NPD launches with clear milestones, and ensuring clear documentation throughout the exercise for consistency, clarity, and accountability across processes, while building the knowledge base within the marketing organization.
- Define metrics to measure the success of change initiatives, and monthly report on progress, proposing adjustments as needed.
Who You Are:
- Education: Prefer a Bachelor's Degree in the field of — Marketing, Communications, or related field of study
- Between 1-3 years of experience in Marketing planning, budget management, experience in managing big ticket Events & Activations, NPD launches and tracking of marketing performance metrics
- Between 1-3 years of experience in Creative/Execution agency management, Athlete/Ambassador management and Commercial stakeholder management
- Language Skills: Able to communicate effectively in English to collaborate with regional and global stakeholders, influence cross-functional teams, and clearly articulate ideas, strategies, and recommendation
- Computer Skills: Proficient in using Microsoft Office (Word, PowerPoint, Excel)
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