Product Manager - Asset Ordering & Copy Fulfillment
Netflix · Foster City
The Team
The Creative Asset & Fandom Technology (CRAFT) product team generates, conforms, and manages short-form creative assets for AV, artwork, and copy, and builds fan experiences that bring them to life, so every launch makes a great first impression and fans keep coming back. We build flexible technology that makes it effortless for our partners to bring any asset to members and fans across every surface where Netflix content appears, from the Netflix app to marketing channels and beyond.
The Role
As Product Manager, Asset Ordering & Copy Fulfillment, you will own two connected domains. In Asset Planning & Ordering, you will build the systems that let teams like Marketing and Product Merchandising request the assets they need through a single, shared surface, covering all on and off service experiences, whether that means creating a net-new asset or adapting an existing one. In Copy, you will help teams ingest, create, manage, and deliver the words that describe and market Netflix content (synopses, taglines, callouts) at ROI-justified volume and high technical and creative quality.
Together, these domains are the front door and the output of the asset lifecycle: how teams ask for what they need, and how the words get made and delivered. You will work closely with the other CRAFT domain PMs, including Promotional Video, Artwork, and Scaled Asset Foundations, to move toward a single, modern, AI-powered ecosystem for ordering, briefing, fulfilling, and tracking. You will partner daily with Engineering, Design, Data Science, Operations, and creative and marketing teams around the world.
What You’ll Do
- Set the product vision and roadmap for asset ordering and copy fulfillment, and bring on- and off-service ordering into one place.
- Own workstreams end to end, from framing the problem through launch, measurement, and the next iteration.
- Route work to the right fulfillment path, automated or human, and right-size quality investment to the content type and strategic bet.
- Shape how AI-powered capabilities create, adapt, and localize copy, with human oversight where it matters.
- Partner with operations and regional teams to understand how work really gets done, and build tools they can run themselves without adding unplanned load.
- Partner with cross-functional partners to prototype and test early with real users, define success metrics before launch, and work with Data Science to measure impact on speed, cost, and quality.
- Synthesize needs from many stakeholders with different, sometimes conflicting, priorities into a clear roadmap, and communicate it from individual engineers to senior leadership.
What You’ll Bring
- 5+ years of product management experience, with a track record of shipping complex workflow, platform, or internal tooling products
- Experience with request, intake, or ordering systems, content supply chains, or workflow orchestration, and comfort with the data models and integrations behind them.
- Ability to translate operational realities into product strategy, and a habit of weighing the operational impact of a launch upfront.
- Working effectively across cross-functional teams to drive alignment
- Excellent data-informed judgment, and ability to leverage data in service of telling the right story, not the other way around
- Excellent written and verbal communication, including presenting ambiguous problems clearly to technical and non-technical audiences.
- A balance of collaborative and decisive, and an eagerness to seek feedback and improve.
- Experience in media, entertainment, marketing technology, or streaming is a plus.
What We Offer
- Meaningful Impact: Enjoy the opportunity to make a significant difference in our business, when it matters most as we launch big bets that shape our future.
- Responsibility & Autonomy: We believe in transparency and empower our employees with the autonomy to innovate. Our unique Netflix culture is a cornerstone of how we drive innovation.
- Creative Freedom: Experience the freedom to tackle interesting challenges and influence outcomes in a fast-paced, dynamic environment.
- Collaborative Excellence: Work alongside intelligent, driven individuals who are passionate about solving complex problems together and fostering accountability of high performance.
Location of Work
Los Angeles preferred but open to remote.This US-based role has flexibility from West to East coasts, with the understanding that key collaborators are primarily based in our California offices (Los Angeles and Los Gatos) therefore an expectation of availability during CA working hours is set. Please note that travel to the CA offices will be required for remote team members for key meetings as needed and occasional team gatherings.