Digital Marketing Manager (B2B & Group Functions)

Old Mutual · Pinelands

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Job Description

Key Accountabilities

1. Digital Marketing Strategy Development

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives
• Translate marketing briefs, budgets, and commercial objectives into:
  • Channel strategies
  • Audience strategies
  • Campaign plans
• Support full-funnel digital planning across:
  • Awareness
  • Consideration
  • Engagement
  • Adoption

2. Media Planning & Campaign Development

• Develop detailed digital media plans aligned to:
  • Campaign objectives
  • Audience targeting requirements
  • Budget allocation
• Collaborate with Campaign Management and Paid Media Operations teams to ensure:
  • Accurate implementation
  • Effective execution
  • Campaign optimisation
• Ensure campaigns are aligned to:
  • Platform best practices
  • Audience behaviour
  • Business outcomes

3. B2B Audience Strategy & Engagement

• Develop digital marketing approaches tailored for:
  • Institutional audiences
  • Corporate decision-makers
  • Financial and investment stakeholders
  • Professional audiences
• Build engagement strategies focused on:
  • Thought leadership
  • Lead nurturing
  • Executive engagement
  • Educational content distribution

4. Stakeholder Management & Business Partnership

• Serve as the key digital marketing partner for allocated Business Units and Group Functions
• Build strong relationships with:
  • Marketing teams
  • Product teams
  • Corporate affairs and communications stakeholders
• Guide stakeholders on:
  • Digital marketing best practices
  • Campaign planning
  • Audience targeting
  • Channel selection
• Manage stakeholder expectations and delivery timelines effectively

5. Social Media & Content Collaboration

• Collaborate with the Social Media Manager and Brand teams to:
  • Develop platform-specific content strategies
  • Align social campaigns to broader digital objectives
• Support the amplification of:
  • Thought leadership
  • Executive profiling
  • Employer branding initiatives
  • Financial education content

6. Digital Adoption Campaigns

• Support digital adoption and servicing initiatives across Group platforms and tools
• Develop campaigns focused on:
  • Self-service adoption
  • Platform engagement
  • Customer education and onboarding
• Work closely with Technology and Product teams to improve digital engagement outcomes

7. Performance Monitoring & Reporting

• Monitor and evaluate campaign performance against agreed KPIs
• Collaborate with analytics teams to:
  • Generate actionable insights
  • Identify optimisation opportunities
• Ensure reporting focuses on:
  • Business impact
  • Audience engagement
  • Marketing effectiveness

8. SEO & Organic Visibility Support

• Partner with SEO specialists to improve:
  • Organic visibility
  • Content discoverability
  • Search performance for relevant product and thought leadership content
• Ensure content strategies support search best practices

9. Governance, Risk & Compliance

• Ensure all digital marketing activity complies with:
  • Financial services regulations
  • Brand governance standards
  • Internal approval processes
• Maintain strong governance across:
  • Digital communications
  • Content distribution
  • Media activity

10. Innovation & Future Readiness

• Stay informed on emerging digital marketing trends and platform developments
• Identify opportunities to improve:
  • Audience engagement
  • Content effectiveness
  • Digital experience optimisation
• Support the adoption of new digital marketing capabilities and approaches where relevant

Key Performance Indicators (KPIs)

• Campaign reach and engagement
• Website traffic and audience quality
• Digital adoption metrics
• Media delivery efficiency
• Stakeholder satisfaction
• Content engagement and amplification
• Brand visibility and consideration metrics

Qualification & Experience

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Relevant digital marketing certifications advantageous

Experience

• 5–8 years’ experience in digital marketing, media planning, or campaign strategy
• Experience within financial services, investments, wealth, or corporate marketing environments preferred
• Proven experience managing:
  • B2B digital campaigns
  • Thought leadership campaigns
  • Awareness and engagement strategies
• Experience working with multiple stakeholders in a matrixed environment

Technical Competencies

• Digital media planning and strategy
• B2B digital marketing
• Social media and content marketing
• Marketing analytics and reporting
• Campaign planning and optimisation
• Understanding of SEO principles
• Budget planning and management

Behavioural Competencies

• Strong communication and presentation skills
• Strategic and analytical thinking
• Stakeholder management and influencing ability
• Attention to detail and project management capability
• Collaborative and solutions-oriented mindset
• Strong commercial and customer-centric orientation

Future-Ready Capabilities

• Understanding of privacy-first digital marketing environments
• Ability to integrate audience, content, and channel strategies effectively
• Strong understanding of professional and executive audience engagement
• Ability to adapt to evolving digital ecosystems and customer behaviours

Working Relationships

Internal

• Group Marketing
• Business Unit Marketing Teams
• Brand & Communications Teams
• Product & Technology Teams
• Analytics & Insights Teams
• Compliance and Legal

External

• Creative agencies
• Media agencies
• Platform partners
• Industry and publishing partners

Additional Requirements

• Ability to manage multiple stakeholders and priorities
• Strong governance and compliance mindset
• High level of accountability and professionalism

Skills

Competencies

Education

Closing Date

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

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