Associate Director - Knowledge Management Content Lead

PepsiCo · Hyderabad

Overview

The Associate Director - Knowledge Management Content Lead is responsible for creating the strategy for Content Management Framework, Content Guidelines and Playbook, Content Migration, Content Acquisition and aligning all existing content inventory to standards defined by the KM COE Team. Across PepsiCo, there’s multiple types of structured and unstructured content and this team will drive content governance and adoption of the guidelines across the company.

This role is instrumental in identifying the content publishing requirements, and working with the Experience Design and the Portal team to curate the templates and the content. Liaising closely with the technical team to create the access controls and implementation of the microsite and the content management system behind it. This role will be working with internal stakeholders and content providers of various functions.

Responsibilities

Work with the ESM COE, with the Portal team, Experience Excellence team, and the Reporting Analytics team to bring forward the right solutions for all PEP content.
Work closely with the PEP Comms team to arrive on agreements on content templates and governance. Leading practices on simplifying content approach
Set up a content creators communities of practice across all Pep. Own and manage this community, with training, troubleshooting solutions and best practices. Provide insights on various tools and technologies and techniques used in the industry
Elicit, model, maintain, deliver and prioritize all requirements for content publishing arising from the content owners across the company.
Design, implement and socialize a global content publishing approach, leveraging both FTE model and a contract model for variable volume. Build Content publishing strategies. Bring innovative approaches and tools to create, manage and disseminate content.
Collaborate with Functional content owners and stakeholders, ESM Product Owners, KM COE team and KM Functional leads to ensure consistency in processes, metrics and project management. Deliver time bound projects on content from various internal stakeholders.
Set up and support communities and collaborate through seeding of relevant communities, curation of relevant content and leverage collaborative sharing tools (e.g. blogs, discussion boards)
Focus on content quality, audit and consistency. Support internal and external audits. Assist in transforming key information and intellectual capital into value, working in partnership with the Functional Knowledge Lead
Own creation and distribution of metrics and analytics dashboards detailing the activities relative to content management.
Understand industry dynamics relative to content creation and management including automation opportunities to streamline the creation / translation process

Qualifications

Candidate should have 14 to 18 years of work experience.
5-8 years of experience in Knowledge Management, content management, digital workplace, or enterprise communications and expertise managing enterprise knowledge bases, intranets, portals, and content lifecycle processes
Experience leading global content operations teams and driving performance in a matrixed organization
Strong knowledge of content governance, taxonomy, information architecture and content quality standards and experience content management platforms
Working knowledge of web content technologies including HTML, CSS, and digital publishing standards
Experience leading content migration, platform modernization and knowledge transformation initiatives
Strong stakeholder management, communication, and relationship-building skills across global and virtual teams
Demonstrated ability to manage multiple priorities, projects and cross-functional stakeholders
Strong analytical, problem-solving and continuous improvement skills with a customer-focused mindset
Experience leveraging content, search and engagement metrics to improve user experience and content effectiveness
Collaborative leader with a proven ability to partner across KM, Technology, Change Management, and business functions

Work with the ESM COE, with the Portal team, Experience Excellence team, and the Reporting Analytics team to bring forward the right solutions for all PEP content.
Work closely with the PEP Comms team to arrive on agreements on content templates and governance. Leading practices on simplifying content approach
Set up a content creators communities of practice across all Pep. Own and manage this community, with training, troubleshooting solutions and best practices. Provide insights on various tools and technologies and techniques used in the industry
Elicit, model, maintain, deliver and prioritize all requirements for content publishing arising from the content owners across the company.
Design, implement and socialize a global content publishing approach, leveraging both FTE model and a contract model for variable volume. Build Content publishing strategies. Bring innovative approaches and tools to create, manage and disseminate content.
Collaborate with Functional content owners and stakeholders, ESM Product Owners, KM COE team and KM Functional leads to ensure consistency in processes, metrics and project management. Deliver time bound projects on content from various internal stakeholders.
Set up and support communities and collaborate through seeding of relevant communities, curation of relevant content and leverage collaborative sharing tools (e.g. blogs, discussion boards)
Focus on content quality, audit and consistency. Support internal and external audits. Assist in transforming key information and intellectual capital into value, working in partnership with the Functional Knowledge Lead
Own creation and distribution of metrics and analytics dashboards detailing the activities relative to content management.
Understand industry dynamics relative to content creation and management including automation opportunities to streamline the creation / translation process

Candidate should have 14 to 18 years of work experience.
5-8 years of experience in Knowledge Management, content management, digital workplace, or enterprise communications and expertise managing enterprise knowledge bases, intranets, portals, and content lifecycle processes
Experience leading global content operations teams and driving performance in a matrixed organization
Strong knowledge of content governance, taxonomy, information architecture and content quality standards and experience content management platforms
Working knowledge of web content technologies including HTML, CSS, and digital publishing standards
Experience leading content migration, platform modernization and knowledge transformation initiatives
Strong stakeholder management, communication, and relationship-building skills across global and virtual teams
Demonstrated ability to manage multiple priorities, projects and cross-functional stakeholders
Strong analytical, problem-solving and continuous improvement skills with a customer-focused mindset
Experience leveraging content, search and engagement metrics to improve user experience and content effectiveness
Collaborative leader with a proven ability to partner across KM, Technology, Change Management, and business functions

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