Manager Media & Social Activation
Philip Morris International · Seoul
About the Role
Lead digital media, social, content, and community strategies for IQOS and VEEV in Korea, driving awareness, engagement, conversion, and loyalty.
Key Responsibilities
- Develop and execute integrated digital media and social strategies.
- Lead paid media across Instagram, YouTube, Kakao, and Naver.
- Manage social campaigns, content calendars, and online communities.
- Drive audience growth, acquisition, retargeting, and conversion.
- Manage agency partners, budgets, KPIs, and performance reporting.
- Collaborate with local, regional, and global stakeholders.
Qualifications
- Bachelor’s degree or equivalent.
- 10+ years of B2C digital marketing and social media experience.
- 5+ years of team leadership experience.
- Strong expertise in paid media, content, social strategy, and analytics.
- Proven experience managing agencies, budgets, and integrated campaigns.
- Professional fluency in Korean and English.
Preferred
- Experience with tools such as Sprinklr, Hootsuite, or Buffer.
- Strong analytical, communication, and stakeholder-management skills.
- A successful portfolio of digital and social campaigns.
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