Director, Marketing Transformation Strategy

Publicis Groupe · New York City · $121,315 (stated in the posting)

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

NXT Consulting is a cross-Groupe “Horizontal Bridge” team, tackling universal marketer challenges by leveraging Groupe expertise in digital experience, data, technology strategy, and engineering. NXT’s mission is to deliver transformative solutions that drive growth and innovation for our clients.

The NXT Marketing Transformation Strategy Director plays a critical role in shaping, designing, and governing large‑scale marketing and commercial transformations for key clients. This role partners closely with Client Engagement Leads and senior client stakeholders to ensure transformation programs are structured, measurable, and outcomes‑driven.

This is not a day‑to‑day account delivery role. NXT operates alongside retained agency teams, providing focused, senior‑level attention on transformation design, orchestration, and value realization -often in the context of Groupe‑wide engagements or net‑new business wins.

Profile of the typical engagement:

Integrated accounts representing multiple capabilities (e.g. media, production, commerce, social & influencer, CRM) where pitch proposition includes capability integration vs. a la carte capability engagements
Transformations involve maximizing Publicis unique assets (e.g. connected identity, connected media, commerce and/or production)
Engagements may be US only or global, and require travel and working hours appropriate to the account
Engagements tend to be with the most senior Marketing stakeholders at a brand, along with stakeholders from finance, sales, IT and operations
Altitude of the work is both executive and board ready storytelling and content creation through to tactical pilot designs with detailed activation and measurement plans relevant for more tactical marketer associates
Internal support includes the day-to-day agency teams, as well as Groupe capability leads and central resources within NXT (e.g. change management / L&D pod, XFN measurement and pilot strategy pod)

Responsibilities

For this role, our NXT Marketing Transformation Strategy Director will support Client Engagement lead on key clients’ marketing organization transformation.

Qualifications

8+ years of experience in consulting, marketing, media agencies, or adjacent fields such as AdTech, MarTech, cloud ecosystems, or client‑side marketing.
Experience operating across complex, cross‑functional environments with senior client and internal stakeholders.
Leadership & Collaboration: Proven ability to lead workstreams and manage senior client relationships with confidence and credibility. Highly collaborative approach with the ability to align diverse stakeholders and move teams toward shared outcomes. Comfortable operating with high independence, often serving as a project or engagement lead with minimal supervision.
Strategic Thinking & Storytelling: Strong strategic storyteller with a passion for translating complex ideas into clear, compelling narratives. Enjoys hands‑on contribution - comfortable both defining the strategy and rolling up sleeves to deliver. Ability to adapt messaging for business, technical, financial, and operational audiences with clarity and precision.
Analytical & Problem‑Solving Skills: Strong analytical, quantitative, and problem‑solving capabilities. Demonstrates critical‑thinking skills to diagnose challenges and develop practical, scalable solutions.
Communication & Facilitation: Excellent written and verbal communication skills, including executive‑level presentations and workshop facilitation. Comfortable synthesizing insights and leading discussions with senior stakeholders.
Industry Perspective: Stays informed on industry trends and emerging technologies, with a pragmatic approach toward identifying new client opportunities and solutions.
Technical Skills: Proficient in Microsoft Office Suite, including PowerPoint, Excel, and Teams.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

#LI-MM3

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/28/2026.

For this role, our NXT Marketing Transformation Strategy Director will support Client Engagement lead on key clients’ marketing organization transformation.

8+ years of experience in consulting, marketing, media agencies, or adjacent fields such as AdTech, MarTech, cloud ecosystems, or client‑side marketing.
Experience operating across complex, cross‑functional environments with senior client and internal stakeholders.
Leadership & Collaboration: Proven ability to lead workstreams and manage senior client relationships with confidence and credibility. Highly collaborative approach with the ability to align diverse stakeholders and move teams toward shared outcomes. Comfortable operating with high independence, often serving as a project or engagement lead with minimal supervision.
Strategic Thinking & Storytelling: Strong strategic storyteller with a passion for translating complex ideas into clear, compelling narratives. Enjoys hands‑on contribution - comfortable both defining the strategy and rolling up sleeves to deliver. Ability to adapt messaging for business, technical, financial, and operational audiences with clarity and precision.
Analytical & Problem‑Solving Skills: Strong analytical, quantitative, and problem‑solving capabilities. Demonstrates critical‑thinking skills to diagnose challenges and develop practical, scalable solutions.
Communication & Facilitation: Excellent written and verbal communication skills, including executive‑level presentations and workshop facilitation. Comfortable synthesizing insights and leading discussions with senior stakeholders.
Industry Perspective: Stays informed on industry trends and emerging technologies, with a pragmatic approach toward identifying new client opportunities and solutions.
Technical Skills: Proficient in Microsoft Office Suite, including PowerPoint, Excel, and Teams.

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