Sr Marketing Manager - Digital Creative
Lowe's · Mooresville
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Senior Manager, Digital Creative is responsible for translating the strategic vision and direction provided by the Director, Digital Creative into actionable execution strategies and overseeing their successful implementation. This leader primarily manages a team of creative managers responsible for visual design, copywriting, copy editing, and project management to cultivate and deliver creative digital content that supports both enterprise and online-focused priorities for Lowes.com. With a relentless focus on the customer experience, this leader combines strategic thinking, analytical rigor, and operational efficiency to drive execution excellence. They will review the online experience to identify opportunities for improvement, scale operational processes, and foster a team of high-performing creative talent. The Senior Manager partners closely with Marketing, Engagement teams, and extended Digital associates to ideate, prototype, produce, test, and scale best-in-class creative content that delivers seamless, engaging, and supportive user experiences across Lowe's digital platforms. They also work with cross-functional Digital teams to innovate new approaches for showcasing products and services, driving customer engagement, increasing purchase frequency, and building brand affinity. Additionally, the Senior Manager collaborates with aligned technology teams to ensure the successful execution of a customer-centric roadmap, overseeing its implementation to support digital consumer engagement goals and align with broader strategic aspirations.
What You Will Do
- Builds, develops, and coaches a mid-size blended team of leaders and highly specialized individual contributors, focusing on creative excellence, preparing them for growth and advancement while actively recruiting, selecting, and hiring top talent to fill any creative voids within the team.
- Oversees the broad day-to-day execution of creative production as well as new creative concepts, manages the implementation of mid-to-large-scale projects and programs, and engages regularly with senior leadership to align on priorities and outcomes.
- Develops and implements the execution of creative strategies aligned with Digital Creative vision and goals, optimizing digital commerce on Lowes.com while championing creative excellence and ensuring seamless customer experiences within their defined business area.
- Collaborates with Marketing, Merchandising, and Technology leaders, as well as cross-functional teams, to develop and implement go-to-market strategies that elevate the look, feel, and experience of Lowe’s digital properties, effectively navigating complex situations and fostering strong relationships across all levels of the organization.
- Establishes the implementation strategy for integrating new technology into day-to-day creative production and execution, collaborating with Product Management teams to ensure tools are effectively implemented to optimize workflows and align with business objectives.
- Ensures that work executed aligns with established forecasts, operational goals, and budgets by collaborating with Engagement, Pricing and Promotions, and other teams to support enterprise-led and online-exclusive business initiatives.
- Develops a strategic execution plan aligned with the operational vision, leveraging performance data, customer behaviors, and competitive benchmarking to refine creative strategies and enhance the DIY consumer site experience.
- Engages with creative managers to identify operational workflow gaps and implements process improvements to optimize workflows, ensuring effective and accurate execution of business requests.
Minimum Qualifications
- Bachelor’s degree Business, English, Design, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable
- 6-7 Years Experience in brand or product management; merchandising, and/or ecommerce
- 4+ years of experience leading a team
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.