Creative Strategist
Rockstar · Makati City
Rockstar is recruiting for a fast-growing media production studio that pairs creative strategists with AI-native engineers to automate research and production, enabling teams to ship high-performing content at scale. The client operates a Manila-based studio and works closely with a New York team, leveraging proprietary tools to deliver exceptional results for owned brands and client campaigns.
Location: Manila studio, working closely with the New York team
About the Role
Every Creative Strategist works in a pod at the Manila studio, paired with an AI-native engineer, a set of accounts, and dedicated clients. The strategist works inside the client’s agent harness for media production. The engineer builds agents and tools around the strategist’s workflow so research and production are automated and the strategist can ship 10x more at the same quality.
The client hires Creative Strategists into one of four tracks. Every track is measured the same way: by how the content shipped performs. Strategists can move between tracks as they grow.
What You’ll Do
- Performance Strategy: Decide what content runs across thousands of accounts, monitor formats and hooks, brief the pod, and run experiments for owned brands
- Client Content: Own execution and performance for client campaigns: daily output, format adaptation for new verticals, structured tests, and account health
- Exploratory Content: Develop new AI-native formats, prototype pipelines with Claude and other AI tools, and hand winners to Client Content
- Social Media Creative: Make native, platform-first concepts, hooks, carousels, UGC-style videos, and trend formats for TikTok, Reels, and Shorts
- Every track: Ship daily, read performance data, master the client’s creative tools, and document what works
What the Client Looks For
Not all required, the more the merrier.
- A portfolio or reel of work the candidate made themselves
- Experience growing organic social accounts or running performance short-form content
- Skilled with prompting the latest image and video models
- Strong written and spoken English; the candidate will work closely with the New York team
- Bonus: Hands-on experience with AI video and image tools such as Higgsfield, Runway, Kling, Veo, Seedance, Midjourney, or ComfyUI
Who You Are
The ideal candidate likely has friends and colleagues who consider them a leader, the kind of person who, when something they’re responsible for is underperforming on a Saturday night, is already three experiments deep before anyone asks.
The candidate is passionate about building things, with a tendency to tinker on projects. They care deeply that their team is a winning team. They are collaborative, reliable, and want to move fast.