Director of Marketing
Trinny London · London
Director of Marketing
The Director of Marketing will lead our product and brand marketing team while working closely with key stakeholders across Social, PR, Creative, Product Innovation, Retail, and E-commerce. This role will be the main driver in achieving campaign ROI and product performance, ensuring our proposition and vision are meaningfully brought to life across all touchpoints. The ideal candidate will be responsible for architecting integrated activation plans and balancing founder vision with commercial discipline.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions in sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The role
As the Director of Marketing, acting as a key liaison between creative, commercial, and founder, you will be a key player in shaping our future direction. You will oversee the global marketing calendar and integrated activation plans to drive customer acquisition, conversion, and retention. You will ensure continuous storytelling that drives engagement, relevance, and brand salience, with the Trinny customer at the forefront.
Key Responsibilities
- Drive Brand awareness, consideration and, ultimately, brand preference.
- Own overall Product and Brand activation, ensuring that the proposition and vision is meaningfully and consistently brought to life across all touchpoints from online to in store.
- Ownership of global marketing calendar, ensuring continuous storytelling that drives engagement, relevance, and brand salience.
- Lead marketing campaigns (brand and product) and the always-on strategy, ensuring compelling consumer propositions, creative campaign strategies and multi channel marketing activations to deliver customer acquisition, and ultimately conversion, and retention.
- Establish campaign KPIs, oversee performance reporting, and maintain full accountability for delivering campaign ROI and product sales performance.
- Partner with the Product Development team (alongside Head of Product Marketing) to shape and articulate innovative product propositions that resonate with our target audience.
- Drive the product marketing roadmap, overseeing the strategy for all new product launches and reactivations.
- Lead the expression of the brand and product marketing in-store both always-on and campaign, partnering with the VM team.
- Lead, inspire, and develop a high-performing marketing team, creating a culture of excellence and empowerment.
Requirements
- Proven ability to architect and execute integrated activation plans that align with overarching business objectives.
- Strong financial acumen with a focus on leveraging data-driven insights to optimize commercial performance and ROI.
- Experience working directly with a brand founder or highly visible figurehead, comfortable balancing founder vision with commercial and brand discipline.
- Experience in an omnichannel business spanning DTC and physical retail/wholesale
- Experience in a team responsible for both the creative origination and the regional execution.
- Skilled at building cross-functional partnerships and driving alignment across diverse departments.
- An impactful communicator who presents with confidence and can influence stakeholders at all levels including exec and founder.
- Thrives in fast-paced, agile environments with a focus on meticulous detail and high-stakes prioritisation.
- Beauty experience preferred
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Hybrid and flexible working, with core working hours
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages to support birthing & non-birthing parents
- Pension scheme
- Workplace nursery scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be authentically themselves in the workplace.
At Trinny London we want our brand to represent our community and customer. While we particularly champion and encourage applications from our vibrant 40+ community, we welcome applicants of all ages, backgrounds, and experiences—ensuring an inclusive, age-diverse workplace where everyone feels celebrated and valued.
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