Marketing Director, Mission Critical Industries

Johnson Controls · Milwaukee · $150,000–$200,000 (stated in the posting)

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What we offer:

Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy

The Director, Marketing – Mission Critical Industries will lead the development, execution, and continuous evolution of Johnson Controls' marketing strategy for key mission critical verticals, including pharmaceuticals, healthcare, advanced manufacturing, data centers, and other complex operating environments. This role is responsible for defining and scaling a comprehensive vertical marketing playbook that drives pipeline growth, accelerates revenue, strengthens market position, and expands customer engagement across priority markets.

Working across a highly matrixed organization, the Director will partner closely with business leaders, commercial teams, product management, field marketing, communications, and digital marketing teams to develop integrated growth strategies aligned with business objectives. The role will establish measurable marketing programs with clear performance indicators, ensuring alignment with the Johnson Controls Business System and enterprise growth priorities.

The Director will serve as the architect of Johnson Controls' mission critical industry marketing strategy, translating customer and market insights into differentiated positioning, compelling value propositions, and innovative demand generation programs. This leader will identify emerging customer needs, market trends, and competitive opportunities to help guide business priorities and accelerate growth. By combining market intelligence, customer insights, and performance analytics, the Director will drive differentiated go-to-market strategies that strengthen Johnson Controls' position as a trusted partner across mission critical industries.

The role extends beyond traditional solution marketing and demands strong strategic leadership, executive partnership, and a focus on measurable business outcomes. Success in this role will be defined by the ability to influence growth, build market leadership, and deliver marketing programs that create meaningful impact across the customer lifecycle.

Key Focus Areas Include

Development of detailed buyer personas and end-to-end customer journey mapping
Vertical-specific value propositions and messaging frameworks
Industry-focused offer positioning and solution storytelling
Customer impact narratives and success stories
Competitive intelligence and differentiated market positioning
Demand generation and Account-Based Marketing (ABM) strategies
Pipeline acceleration and revenue-focused marketing initiatives
Thought leadership programs and industry influence strategies
Subject matter expert engagement and advocacy programs
Integrated content marketing and digital engagement strategies
Sales enablement tools and customer-facing assets
Market segmentation, targeting, and opportunity assessment
Marketing performance measurement and ROI optimization
Executive-level stakeholder engagement and communication

How You Will Do It

Own the Mission Critical Industries marketing growth strategy, partnering with P&L leaders to drive pipeline creation, revenue acceleration, market expansion, customer retention, and lifecycle growth across the offering portfolio.
Develop and execute vertical-specific growth plans aligned with strategic business objectives and long-term revenue targets.
Lead and inspire a team of marketing professionals while influencing and coordinating matrixed resources across regions, business units, and functional teams.
Serve as a trusted advisor to executive leadership on mission critical industry opportunities, market dynamics, customer trends, and competitive developments.
Develop customer segmentation, account prioritization, and buyer profiling strategies in collaboration with commercial and sales teams.
Lead the ongoing refinement of global value propositions, messaging architectures, campaign frameworks, and content strategies to ensure differentiation and market relevance.
Design and execute integrated marketing campaigns that leverage digital marketing, content marketing, ABM, events, thought leadership, and field marketing to drive measurable business outcomes.
Establish performance measurement frameworks, dashboards, and KPIs to evaluate marketing effectiveness and optimize investment decisions.
Work closely with sales and marketing leaders to monitor campaign impact, improve performance, and maximize marketing contribution to pipeline and revenue.
Champion customer-centric marketing practices that translate complex technical offerings into compelling business value stories.
Ensure alignment with Johnson Controls brand standards, web and social media standards, lead management processes, campaign governance, and broader marketing best practices.
Drive innovation by leveraging AI-enabled marketing tools, automation platforms, and advanced analytics to improve effectiveness, efficiency, and scalability.
Build and maintain relationships with industry influencers, strategic partners, analysts, customers, and subject matter experts to strengthen market presence and credibility.
Manage budget planning, agency relationships, resource allocation, and performance reporting to ensure optimal return on investment.
Champion best practices and foster a culture of innovation, accountability, collaboration, and continuous improvement across the marketing organization.

What We Look For

Bachelor's degree in Marketing, Business, Communications, or a related field.
8+ years of experience developing and leading global marketing strategies, preferably within commercial services, building technologies, industrial, or mission critical industries.
4+ years of experience leading and developing high-performing marketing teams.
4+ years of experience analyzing marketing performance, campaign effectiveness, and customer engagement metrics.
Proven success developing go-to-market strategies, value propositions, demand generation programs, and integrated marketing campaigns that drive measurable business results.
Strong analytical and strategic thinking skills with experience developing marketing dashboards, metrics, and executive-level reporting.
Demonstrated ability to influence executive stakeholders and lead cross-functional initiatives in a complex, matrixed organization.
Experience managing budgets, external agencies, and marketing technology platforms.
Advanced experience leveraging AI tools and emerging technologies to improve marketing effectiveness, content quality, speed, and cost efficiency.
Exceptional communication, presentation, and storytelling skills.
Customer-focused mindset with strong commercial acumen and a passion for delivering growth.
Intuitive, collaborative, and highly energized leader with an open communication style and the ability to inspire teams at all levels.
Strong teamwork orientation with a track record of fostering engagement, accountability, and enthusiasm across diverse stakeholder groups.

HIRING SALARY RANGE: $150,000-$200,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

More jobs at Johnson Controls · Marketing & Comms jobs in Milwaukee Wisconsin United States Of America