Personalization & Journey Orchestration Consultant

Deloitte US · Multiple Locations · $86,700–$170,900 (stated in the posting)

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As a consultant supporting personalization and journey orchestration, you will help clients design, build, test, and optimize real-time, omnichannel customer experiences across B2B and B2C. You will work hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant, timely engagement across email, SMS, push, in-app, and web. You will collaborate with business and technical teams to translate marketing strategy into practical, high-quality solutions that drive customer and commercial outcomes, and you will help clients stay ahead as the MarTech and AI landscape evolves.

Recruiting for this role ends on January 26, 2027

Work you'll do

As a Personalization and Journey Orchestration Consultant, you will be responsible for:

• Designing, configuring, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions, messages, and orchestration logic
• Building rules, conditional logic, and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors, and real-time events
• Configuring AJO channel surfaces for email, SMS, push notification, and in-app messaging, and supporting deliverability practices such as subdomain setup and IP warming
• Planning, building, and executing personalization tests in Adobe Target, including A/B, multivariate, and experience targeting activities, and analyzing results to inform optimization recommendations
• Integrating customer data from CDPs, such as Adobe Real-Time CDP, Segment, or Tealium, to support unified profiles, audience activation, and cross-channel measurement
• Integrating content from CMS platforms, such as Adobe Experience Manager, to enable modular, reusable, and dynamic content across journeys and personalized experiences
• Partnering with clients and cross-functional teams to translate business requirements into journey designs, document solutions, and support technical design, implementation, and hand-off to client teams
• Exploring, piloting, and recommending new platform capabilities, including emerging AI-driven features, and sharing what you learn with your team and clients

A successful candidate would possess these skills:

• A pioneering mindset: curious, adaptable, and energized by learning new platforms, features, and ways of working as the tool landscape evolves
• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills, including the ability to explain technical concepts to business stakeholders
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead small projects or workstreams with increasing independence
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others and share knowledge through training and enablement

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey — AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration.

Qualifications

Required:

• 3+ years of experience in marketing technology, customer data, personalization, or digital campaign management
• 2+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO) or a comparable journey orchestration platform, including journeys, triggers, actions, messages, and audiences
• Experience designing and executing personalization and journey orchestration for both B2B and B2C use cases
• Hands-on experience setting up and running tests in Adobe Target (or a comparable testing and personalization platform), including A/B testing, activities, audiences, and results analysis
• Experience integrating data from CDPs (such as Adobe Real-Time CDP, Segment, or Tealium) to support audience activation, profile attributes, and journey triggers, with working knowledge of data models such as XDM
• Experience integrating content from CMS platforms (such as Adobe Experience Manager) into personalized experiences and campaigns
• Strong understanding of marketing campaign strategy and customer lifecycle, with the ability to translate functional requirements into technical journey designs
• Demonstrated curiosity and willingness to learn new platforms and adapt to a changing MarTech landscape
• Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.
• Limited immigration sponsorship may be available.

Preferred:

• Experience with additional Adobe Experience Cloud products, such as Adobe Experience Platform, Customer Journey Analytics, Adobe Analytics, or Adobe Marketo Engage
• Exposure to or experience with real-time decisioning and next-best-action or offer personalization (such as Adobe Journey Optimizer Decisioning, Salesforce, or Pega), including eligibility and prioritization rules.
• Experience with other MarTech or CRM platforms, such as Salesforce Marketing Cloud, Salesforce, or Braze
• Adobe Certified Expert or Adobe Certified Professional credential in Journey Optimizer, Target, Experience Platform, or a related Adobe Experience Cloud product
• Understanding of or experience with AI in marketing, such as AJO decisioning and AI-driven personalization, AJO Experimentation, AEP AI Assistant, or generative AI for content and journey design
• Experience with API-first configuration, event-driven integrations, and custom actions in AJO
• Familiarity with SQL, JavaScript, or Python, and with cloud data platforms such as Snowflake, Databricks, or major cloud providers
• Experience training client teams or mentoring junior team members
• Bachelor's degree in Marketing Technology, Information Systems, Computer Science, or a related field

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 to $170,900.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#AMC_US

As a consultant supporting personalization and journey orchestration, you will help clients design, build, test, and optimize real-time, omnichannel customer experiences across B2B and B2C. You will work hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant, timely engagement across email, SMS, push, in-app, and web. You will collaborate with business and technical teams to translate marketing strategy into practical, high-quality solutions that drive customer and commercial outcomes, and you will help clients stay ahead as the MarTech and AI landscape evolves.

Recruiting for this role ends on January 26, 2027

Work you'll do

As a Personalization and Journey Orchestration Consultant, you will be responsible for:

• Designing, configuring, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions, messages, and orchestration logic
• Building rules, conditional logic, and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors, and real-time events
• Configuring AJO channel surfaces for email, SMS, push notification, and in-app messaging, and supporting deliverability practices such as subdomain setup and IP warming
• Planning, building, and executing personalization tests in Adobe Target, including A/B, multivariate, and experience targeting activities, and analyzing results to inform optimization recommendations
• Integrating customer data from CDPs, such as Adobe Real-Time CDP, Segment, or Tealium, to support unified profiles, audience activation, and cross-channel measurement
• Integrating content from CMS platforms, such as Adobe Experience Manager, to enable modular, reusable, and dynamic content across journeys and personalized experiences
• Partnering with clients and cross-functional teams to translate business requirements into journey designs, document solutions, and support technical design, implementation, and hand-off to client teams
• Exploring, piloting, and recommending new platform capabilities, including emerging AI-driven features, and sharing what you learn with your team and clients

A successful candidate would possess these skills:

• A pioneering mindset: curious, adaptable, and energized by learning new platforms, features, and ways of working as the tool landscape evolves
• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills, including the ability to explain technical concepts to business stakeholders
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead small projects or workstreams with increasing independence
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others and share knowledge through training and enablement

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey — AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration.

Qualifications

Required:

• 3+ years of experience in marketing technology, customer data, personalization, or digital campaign management
• 2+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO) or a comparable journey orchestration platform, including journeys, triggers, actions, messages, and audiences
• Experience designing and executing personalization and journey orchestration for both B2B and B2C use cases
• Hands-on experience setting up and running tests in Adobe Target (or a comparable testing and personalization platform), including A/B testing, activities, audiences, and results analysis
• Experience integrating data from CDPs (such as Adobe Real-Time CDP, Segment, or Tealium) to support audience activation, profile attributes, and journey triggers, with working knowledge of data models such as XDM
• Experience integrating content from CMS platforms (such as Adobe Experience Manager) into personalized experiences and campaigns
• Strong understanding of marketing campaign strategy and customer lifecycle, with the ability to translate functional requirements into technical journey designs
• Demonstrated curiosity and willingness to learn new platforms and adapt to a changing MarTech landscape
• Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.
• Limited immigration sponsorship may be available.

Preferred:

• Experience with additional Adobe Experience Cloud products, such as Adobe Experience Platform, Customer Journey Analytics, Adobe Analytics, or Adobe Marketo Engage
• Exposure to or experience with real-time decisioning and next-best-action or offer personalization (such as Adobe Journey Optimizer Decisioning, Salesforce, or Pega), including eligibility and prioritization rules.
• Experience with other MarTech or CRM platforms, such as Salesforce Marketing Cloud, Salesforce, or Braze
• Adobe Certified Expert or Adobe Certified Professional credential in Journey Optimizer, Target, Experience Platform, or a related Adobe Experience Cloud product
• Understanding of or experience with AI in marketing, such as AJO decisioning and AI-driven personalization, AJO Experimentation, AEP AI Assistant, or generative AI for content and journey design
• Experience with API-first configuration, event-driven integrations, and custom actions in AJO
• Familiarity with SQL, JavaScript, or Python, and with cloud data platforms such as Snowflake, Databricks, or major cloud providers
• Experience training client teams or mentoring junior team members
• Bachelor's degree in Marketing Technology, Information Systems, Computer Science, or a related field

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 to $170,900.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#AMC_US

As a consultant supporting personalization and journey orchestration, you will help clients design, build, test, and optimize real-time, omnichannel customer experiences across B2B and B2C. You will work hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant, timely engagement across email, SMS, push, in-app, and web. You will collaborate with business and technical teams to translate marketing strategy into practical, high-quality solutions that drive customer and commercial outcomes, and you will help clients stay ahead as the MarTech and AI landscape evolves.

Recruiting for this role ends on January 26, 2027

Work you'll do

As a Personalization and Journey Orchestration Consultant, you will be responsible for:

• Designing, configuring, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions, messages, and orchestration logic
• Building rules, conditional logic, and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors, and real-time events
• Configuring AJO channel surfaces for email, SMS, push notification, and in-app messaging, and supporting deliverability practices such as subdomain setup and IP warming
• Planning, building, and executing personalization tests in Adobe Target, including A/B, multivariate, and experience targeting activities, and analyzing results to inform optimization recommendations
• Integrating customer data from CDPs, such as Adobe Real-Time CDP, Segment, or Tealium, to support unified profiles, audience activation, and cross-channel measurement
• Integrating content from CMS platforms, such as Adobe Experience Manager, to enable modular, reusable, and dynamic content across journeys and personalized experiences
• Partnering with clients and cross-functional teams to translate business requirements into journey designs, document solutions, and support technical design, implementation, and hand-off to client teams
• Exploring, piloting, and recommending new platform capabilities, including emerging AI-driven features, and sharing what you learn with your team and clients

A successful candidate would possess these skills:

• A pioneering mindset: curious, adaptable, and energized by learning new platforms, features, and ways of working as the tool landscape evolves
• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills, including the ability to explain technical concepts to business stakeholders
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead small projects or workstreams with increasing independence
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others and share knowledge through training and enablement

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey — AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration.

Qualifications

Required:

• 3+ years of experience in marketing technology, customer data, personalization, or digital campaign management
• 2+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO) or a comparable journey orchestration platform, including journeys, triggers, actions, messages, and audiences
• Experience designing and executing personalization and journey orchestration for both B2B and B2C use cases
• Hands-on experience setting up and running tests in Adobe Target (or a comparable testing and personalization platform), including A/B testing, activities, audiences, and results analysis
• Experience integrating data from CDPs (such as Adobe Real-Time CDP, Segment, or Tealium) to support audience activation, profile attributes, and journey triggers, with working knowledge of data models such as XDM
• Experience integrating content from CMS platforms (such as Adobe Experience Manager) into personalized experiences and campaigns
• Strong understanding of marketing campaign strategy and customer lifecycle, with the ability to translate functional requirements into technical journey designs
• Demonstrated curiosity and willingness to learn new platforms and adapt to a changing MarTech landscape
• Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.
• Limited immigration sponsorship may be available.

Preferred:

• Experience with additional Adobe Experience Cloud products, such as Adobe Experience Platform, Customer Journey Analytics, Adobe Analytics, or Adobe Marketo Engage
• Exposure to or experience with real-time decisioning and next-best-action or offer personalization (such as Adobe Journey Optimizer Decisioning, Salesforce, or Pega), including eligibility and prioritization rules.
• Experience with other MarTech or CRM platforms, such as Salesforce Marketing Cloud, Salesforce, or Braze
• Adobe Certified Expert or Adobe Certified Professional credential in Journey Optimizer, Target, Experience Platform, or a related Adobe Experience Cloud product
• Understanding of or experience with AI in marketing, such as AJO decisioning and AI-driven personalization, AJO Experimentation, AEP AI Assistant, or generative AI for content and journey design
• Experience with API-first configuration, event-driven integrations, and custom actions in AJO
• Familiarity with SQL, JavaScript, or Python, and with cloud data platforms such as Snowflake, Databricks, or major cloud providers
• Experience training client teams or mentoring junior team members
• Bachelor's degree in Marketing Technology, Information Systems, Computer Science, or a related field

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 to $170,900.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#AMC_US

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