CBS-BMC-Brand and Marketing-Analyst Relations Associate Director
EY · Kochi
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The opportunity
The role of the Analyst Relations (AR) team is to manage EY’s relationship and engagement with the industry analyst community, and drive the understanding of EY’s strategy, capabilities, and differentiation to advance the business objectives of our leaders in their markets.
This member of the Global Analyst Relations team will oversee, develop and execute a range of programs, and help manage some of the top relationships in the industry analyst community for a wide range of topics including AI and technology, innovation, alliances, sustainability, and sector-specific services. Reporting to the Global Analyst Relations Lead, this position will accelerate and evolve the existing AR program, helping the company to:
- Develop more proactive relationships with our growing community of analysts
- Provide management with strategic advice on analyst interactions
- Partner with the sales enablement organization, assist in driving deals with analyst support
- Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation
- Broaden visibility of the company, its strategy and core services.
The position requires a commitment to innovation, excellent understanding of the professional services industry, and established relationships with industry analysts. Clear, concise and consistent communication skills are a must. This person must be comfortable with current market trends, competitive positioning and executive level interaction. An amazing ability to multi-task, be pro-active and prioritize while maintaining a sense of humour is desired.
Your key responsibilities
- Planning: ability to devise strategic plans that will drive impactful engagement with the analyst community
- Briefings / inquiries: proactively drive briefings / inquiries, advise senior leadership on best practice and ensure analysts are fully briefed on company’s strategy and vision.
- Strategy sessions: plan and conduct strategic advisory sessions with analysts and leadership resulting in a deeper understanding by the analyst community of EY’s capabilities.
- Understanding of the market: ability to be a services and or technology expert, articulating company messages with external audiences, capable of editing papers according to company messaging, demonstrating excellent judgment for company’s best interest, strong situational analysis, and ability to negotiate.
- Events: Experience leading global analyst summits and analyst webcasts, further developing relationships with the analyst community and providing them with a wholistic view of EY’s offerings.
- Ability to work independently, whilst being a great team player
- Responsive and experience in successfully completing analyst ratings reports
- Experience working in a matrixed, international environment, communicating these across the AR team to improve processes and engagement with the analyst community.
To qualify for the role, you must have
- BA/BS in Communications, Technology or Business preferred
- 15+ years of experience in Analyst Relations in the technology or professional services industry
- Excellent communication, writing, editing, and project management skills
- Proven ability to work under tight deadlines with limited resources
- Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
- Good relationships with top analysts
- High level of energy, enthusiastic team player and dedication to excellence
Ideally, you’ll also have:
- Understanding of trends and technology
- Ability to work with senior industry leaders and identify the messaging
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
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