Senior Executive, Public Education & Content, WMS

Government of Singapore · Singapore

[What the role is]

Bring your creativity and camera confidence to a cause that gives back. At MUIS, you will shape how people discover and connect with Wakaf Masyarakat Singapura (WMS), helping more people understand cash wakaf and its role in sustaining Mosques, Education and Community (MEC).
You will own public education delivery, from campaign planning and hands-on content production to being a recognisable, relatable face of WMS on camera. Turn everyday questions and community stories into content that makes wakaf easy to understand, beautiful to give and natural to repeat.
This role offers scope to pitch fresh ideas, build recurring content series and take pride in work that strengthens trust and inspires lasting participation in WMS.

[What you will be working on]

1. Own the public education plan

Translate WMS priorities into audience-focused campaigns and a rolling content calendar across digital channels and community touchpoints. Set clear messages, deliverables, budgets, success measures and timelines, with particular attention to younger audiences. Evaluate timely delivery and progress against agreed campaign objectives.

2. Create content from idea to publication

Research, script, storyboard, film and edit short videos, Reels, carousels and stories; adapt content for web, email and outreach materials. Develop repeatable formats such as cash wakaf explainers, myth-busting and community interviews, with clear calls to action. Evaluate accuracy, quality, publishing consistency and audience retention.

3. Be an engaging on-camera face of WMS

Regularly present explainers, host interviews and capture event stories with warmth and confidence. Make unfamiliar ideas accessible through natural conversations and appropriate humour. Represent MUIS professionally within approved messages. Evaluate clarity, presentation quality and audience feedback.

4. Build participation through people and partnerships

Work with MUIS communications colleagues, mosques, youth groups, creators and community partners on content and activations. Brief contributors, coordinate shoots and respond to audience questions, escalating sensitive matters. Evaluate partner delivery, response quality and participation generated.

5. Manage digital channels and demonstrate ROI

Manage WMS web, social, email and donation-journey performance across paid and organic campaigns. Set KPIs and baselines; coordinate campaign tagging, conversion tracking and dashboards with communications and platform teams. Analyse engagement, conversion rates, donor acquisition costs and repeat giving.

Calculate campaign, activation and channel ROI using attributable giving and full costs, stating attribution assumptions and limits. Report public education outcomes alongside financial returns. Use A/B tests and monthly reviews to recommend content, audience, channel and budget changes. Assess reporting accuracy, cost efficiency and target achievement.

6. Take ownership and protect public trust

Manage assignments, vendors and approved spend through to completion. Follow procurement and editorial approvals; verify claims with relevant colleagues and secure permissions for people, images and music. Maintain organised assets and records. Evaluate reliability, budget control, compliance and responsiveness to feedback.

Performance targets will be agreed with the reporting officer, reflecting campaign priorities, available resources and the role’s contribution to shared outcomes.

[What we are looking for]

A tertiary education in any discipline, with at least 3 years of relevant experience in communications, public education, digital marketing, content creation or related areas.
Strong storytelling, copywriting and visual communication skills, with a portfolio demonstrating experience in producing engaging digital and social media content.
Proficiency in photography, videography and video editing, including the use of digital content creation tools such as Canva, CapCut, Adobe Creative Suite or equivalent platforms.
Confident in presenting on camera, conducting interviews and engaging diverse audiences in a professional and relatable manner.
Good understanding of social media platforms, emerging digital trends and audience engagement strategies, particularly in reaching younger audiences.
Strong written and verbal communication skills in English. Proficiency in Malay would be an advantage.
Ability to use digital analytics tools, such as Google Analytics and Meta Insights, to monitor campaign performance, assess audience engagement and recommend improvements.
Good organisational and project management skills, with the ability to manage multiple priorities, meet deadlines and deliver quality outcomes.
Strong commitment to public service, with an interest in contributing to Singapore’s social and community development. An appreciation of Singapore’s multicultural and multireligious environment would be advantageous.
Self-motivated, creative, adaptable and resourceful, with strong interpersonal skills, a collaborative mindset and a willingness to learn.
Willingness to support community engagements, filming assignments and events outside regular office hours, including occasional evenings and weekends, when required.

Successful candidate will be appointed on a contract basis.

In general, applicants can expect to hear from us within 4 weeks of the close of the application window. In the event where we receive a high number of applications, applicants will receive an update on their status within 6 weeks of the close of the application window. If you are facing issues submitting your application, please contact us at careers@muis.gov.sg for assistance.

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