Lead, Direct Merchandising - Korea Converse
Nike · Seoul
WHO YOU'LL WORK WITH
This role will sit within Converse Global Marketplace Merchandising and partner closely with Merchandising, Planning, Allocation, Marketing, Retail and Digital teams to deliver consumer-right assortments across digital platforms. This role reports to the Director of Global Direct Merchandising.
WHO WE ARE LOOKING FOR
We are looking for a consumer-obsessed merchant with strong retail acumen, omni-channel experience and the ability to translate product strategy into profitable assortments for Korea Direct. This person is both analytical and product-led, comfortable using sell-through, traffic, conversion, AOV, margin, inventory and consumer insights to make clear recommendations. They bring strong cross-functional influence, collaboration and communication skills, with the confidence to manage competing priorities across seasonal planning and in-season trading. The ideal candidate understands how to build assortments that serve the consumer, elevate the brand and deliver business results across physical retail and digital channels.
- Bachelor's degree in business, merchandising, or a related field. Will accept any suitable combination of education, experience and training.
- 7-10+ years of merchandising, buying, planning, retail or e-commerce experience, preferably within footwear, apparel or lifestyle consumer products.
- Proven experience building assortments, managing seasonal buys and using performance data to inform future product and pricing decisions.
- Strong analytical skills and retail math fluency, including sales, margin, sell-through, inventory productivity and forecast inputs.
- Ability to influence across functions, present recommendations clearly and operate with agility in a fast-paced marketplace environment.
WHAT YOU'LL WORK ON
You will lead the KR Direct merchandising strategy from seasonal assortment creation through in-season management, helping ensure the right product shows up in the right channel, at the right time, with a clear consumer and commercial point of view.
- Build and manage seasonal Direct assortments for Korea, balancing brand priorities, consumer demand, commercial opportunities and inventory health.
- Partner with Planning and Allocation to inform buy quantities, demand forecasts, depth, flow and replenishment recommendations.
- Analyze weekly business performance across key metrics such as revenue, margin, traffic, conversion, AOV, sell-through, weeks of supply and inventory productivity to identify risks and opportunities.
- Use consumer, marketplace, trend and competitive insights to shape seasonal product priorities, pricing recommendations and future assortment decisions.
- Collaborate with Marketing, Retail and Digital partners to connect product stories, launch plans and commercial moments across Direct touchpoints.
- Prepare clear recaps, hindsight analysis and forward-looking recommendations for seasonal reviews, leadership meetings and cross-functional business conversations.