Senior Manager, Merchandising, Running Apparel GC
Nike · Shanghai
Overview of the Job:
The GC Running Apparel Senior Merchandising Manager owns the future direction of Nike’s Running Apparel business in Greater China, with accountability for building a consumer-right, profitable and distinctive apparel strategy that serves runners with authenticity and builds our position as inspiring leader in industry.
This role is expected to independently identify growth opportunities, unlock untapped spaces, build credibility for Nike in Running Apparel, and translate global sport vision into a clear GC marketplace plan. Acting as a senior bridge between Global, Geo and cross-functional partners, the role ensures consumer insights, product opportunities and marketplace priorities are captured, aligned and executed with impact.
Reporting Line: Senior Director, Running Merchandising, GC
Job Responsibility:
- Own and lead the total vision and strategy for the Running Apparel line with an end-to-end business mindset. Drive integrated, profitable and consumer-right assortments that express Nike Running’s sport vision in the marketplace and deliver against GC business priorities.
- Lead the translation of Global & Geo sport vision into GC-relevant Running Apparel strategies, grounded in deep marketplace, consumer and competitor understanding. Independently assess product lifecycle, material, color, fit and design aesthetic needs for GC runners, and act as the key merchandising lead with GC Creation by applying strong apparel technical knowledge to consumer-right product solutions.
- Own and lead seasonal merchandising processes, including hind sighting, line planning, product adoption and module prioritization. Partner closely with Global and GC cross-functional teams to make independent, insight-led decisions that ensure the right product execution, investment focus and marketplace impact.
- Lead and develop Running merchants to successfully land seasonal strategies, deliver business priorities and build stronger merchandising capability across the team.
- Support Running Sr. Director in x-division initiatives to drive total Running merchandising and product goals.
Functional Skill Required (Hard skills):
- Demonstrated ability to simplify complex business situations into clear priorities, actionable direction and decision frameworks for the team, while maintaining composure and leadership under pressure. Provides strong day-to-day and seasonal leadership to merchants, supervisors and professional staff.
- Demonstrated ability to own a category or business area independently, including setting strategic direction, making trade-off decisions, influencing senior partners and driving execution from insight to marketplace result.
- Strong communication and influencing skills, with the ability to align senior stakeholders, manage conflict constructively and drive decisions in a matrixed environment.
- Strong ability to interpret sales performance, consumer signals and marketplace data into actionable in-season plans, future line recommendations and strategic business decisions.
- Able to synthesize complex business situations and identify the highest-impact priorities.
- Manage the team by setting clear team and individual goals that align with merchandising priorities, business outcomes and capability-building expectations.
Experience Required (Soft skills):
- Requires a Bachelor’s degree and a minimum of 8-9 years of directly relevant apparel merchandising experience, including demonstrated ownership of business strategy, line planning and cross-functional execution. End-to-end, direct buying experiences are bonus.
- Ability to clearly articulate goals and objectives, build strong networks and influence across functions. Demonstrated leadership capability, including the ability to inspire, coach and mentor others while raising the effectiveness of the broader work group.