Head of Go to Market Transformation
Haleon · Poznan Business Garden · PLN 450,990–PLN 620,112 (stated in the posting)
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
As part of Haleon's Commercial Digital Services organisation, this role supports the delivery of digital products and capabilities that are transforming commercial execution, customer engagement, and go-to-market effectiveness across global markets.
As Head of Product Management Go-To-Market Transformation, you are accountable for the strategy, roadmap, and value delivery of Haleon's GTM Transformation programme.
This role owns the product direction for critical capabilities including Next Best Action, Retail Execution, Salesforce of the Future, Pharmacy Experience Lab, and myHaleon, ensuring they work together as a coherent, scalable product ecosystem that materially improves commercial execution.
You will translate GTM strategy into a clear product roadmap and ensure solutions are adopted, scaled, and embedded across markets and organisational units. You are accountable for end-to-end product outcomes for the GTM Transformation programme, from problem definition and prioritisation through delivery, adoption, and optimisation.
Working in a highly matrixed environment, this role requires strong commercial and operational judgement, senior stakeholder engagement, and the ability to balance delivery pace, usability, and long-term sustainability.
Key responsibilities:
GTM Product Strategy & Roadmap
- Define and own the product strategy and roadmap for the Go-To-Market Transformation programme.
- Translate enterprise and GTM priorities into clear product outcomes and success measures.
- Ensure Next Best Action, Retail Execution, Salesforce, and pharmacy capabilities operate as an integrated product set.
Value Realisation & Commercial Impact
- Ensure GTM products deliver measurable improvements in sales effectiveness, execution quality, and productivity.
- Establish and track value metrics, KPIs, and outcome measures across the GTM portfolio.
- Govern product performance, recommending where initiatives should be accelerated, adapted, or stopped.
Stakeholder Leadership & Alignment
- Act as the primary product partner for Commercial, Sales, Pharmacy, and GTM leadership.
- Build alignment across Commercial, Marketing, Digital & Technology, and Organisational Units.
- Communicate progress, trade-offs, and realised value clearly to senior stakeholders.
Delivery, Governance & Risk
- Operate within the CDS product operating model, ensuring effective governance and prioritisation.
- Proactively manage dependencies across Salesforce, pharmacy, and digital experience initiatives.
- Contribute to investment planning, vendor strategy, and lifecycle decisions for GTM capabilities.
Product, Technology & Data Partnership
- Work closely with Technical Services and Architecture to balance delivery pace, cost, and sustainability.
- Partner with Data teams to ensure GTM products leverage insights, analytics, and decision-making capabilities effectively.
- Ensure transparency around assumptions, limitations, and confidence in decision-support outputs.
Experience & Capability Integration
- Work with Product Experience and Design teams to ensure GTM products support intuitive, user-centric end-to-end journeys.
- Take accountability for scaling and industrialising successful concepts from the Pharmacy Experience Lab.
- Lead and develop Product Management capability within the GTM Transformation programme.
Your Profile
Required qualifications:
- Experience leading Product Management initiatives within sales, commercial, customer engagement, go-to-market, or related business domains.
- Experience delivering digital products that improve execution, productivity, customer engagement, or sales effectiveness.
- Commercial and operational understanding, with experience supporting product investment decisions, prioritisation, and trade-off discussions.
- Ability to build alignment and influence stakeholders across complex organisations.
- Experience in one or more of the following areas: sales force enablement, retail execution, pharmacy, customer engagement, or go-to-market transformation.
Preferred qualifications:
- Experience delivering Salesforce-centric or sales enablement products at scale.
- Data literacy, with experience embedding insights, analytics, or decision-support capabilities into frontline workflows.
- Experience scaling products from pilots, proofs of concept, or innovation labs into enterprise-wide capabilities.
- Experience partnering closely with technology and data teams to deliver business outcomes.
- Degree in Business, Technology, or a related discipline, or equivalent professional experience.
Why Haleon?
None of us should ever feel like we’re standing still. At Haleon, we want you to feel supported, valued, and always progressing. Improving everyday health takes dedication, energy, and effort — so we reward your contribution with a benefits package that includes:
- Contract of employment
- Annual bonus that reflects performance
- Hybrid@Haleon our philosophy to hybrid work (3 days onsite per week)
- Company car or car allowance according to car policy
- LTI Long Term Incentive
- Private medical package (Medicover) with additional preventive healthcare services for employees and their eligible
- Multisport card or points on the Multicafeteria Benefits account
- Health and wellbeing programmes that take care of you physically and mentally
- Pension plan membership and savings programme (PPE)
- Personalized learning paths and access to diverse development tools to support your professional growth.
- Generali Life insurance
- Supportive community and integration events
- Family benefits (extra parental leave, caregiver’s policy)
- Free car and bike parking
#Li-hybrid
PLN 450 990,00 - PLN 620 111,80
The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.
Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.
Job Posting End Date
2026-11-20Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.