Digital Planning Director

Publicis Groupe · Sydney, Brisbane, Melbourne

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Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.

Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.

We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.

Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas — The Networked Experience Agency.

About the role:

We’re looking for an outstanding Digital Director, someone who can win the hearts of clients, inspire junior/mid-level staff, drive business growth and skilfully juggle multiple pieces of business. Sound like you? Read on.

Digitas is Australia's leading experience agency, and our media team operates with a start-up mentality moving fast, backing new ideas, and offering plenty of room to grow. This role offers a unique opportunity for a veteran digital media leader to lead the front in how we plan and deliver paid media as part of the connected experience offering, we're known for in market. You will play a critical role in shaping and executing digital strategies that deliver meaningful business outcomes for our clients and our agency.

As Digital Director, you will be responsible for leading the digital vision and progression roadmaps across key clients fun, ambitious brands who value a genuine partner in media. You will work closely with clients and internal teams to ensure innovation, efficiency, and effectiveness are at the core of our media strategies. Additionally, you will oversee talent development, help grow our client base for paid media specifically, and drive business growth through strong client relationships and industry thought leadership.

What you will do with us:

• Develop and drive a strategic digital vision for clients, aligning with their business objectives and evolving market trends.
• Create comprehensive digital roadmaps with key milestones, ensuring measurable progress toward client goals.
• Drive digital innovation by identifying and testing new opportunities, platforms, and technologies.
• Translate data insights into actionable strategies, leveraging marketing analytics, attribution modelling, and marketing mix modelling (MMM).
• Stay ahead of industry shifts, including privacy regulations, first-party data strategies, AI-driven media buying, and emerging digital platforms.

• Lead client education around all areas of digital. Serve as a trusted advisor to senior client stakeholders, including C-suite executives.
• Lead new business development efforts, identifying opportunities to grow client relationships and secure new accounts.
• Own key performance indicators (KPIs) related to revenue growth, retention, and upselling of services.
• Work in collaboration with the Client Lead and Head of Media/Strategy to integrate digital into overarching marketing strategies.
• Represent the agency at industry events, thought leadership forums, and client pitches.
• Lead and manage the outputs of your team: from planning, implementations, optimization, reporting, & billing (delivered to deadline and with 100 % accuracy).
• Inspire and mentor junior and mid-level staff, fostering a culture of innovation, learning, and collaboration.
• Provide structured career development plans for team members, ensuring clear progression pathways.
• Drive cross functional collaboration between media, creative, data, and technology teams.
• Establish and oversee educational programs, workshops, and best practice sharing within the agency.
• Develop best-in-class digital strategies across programmatic, social, search, video, connected TV (CTV), retail media, and eCommerce platforms.
• Ensure integration of paid, earned, and owned media to create holistic digital ecosystems.
• Lead discussions on privacy first strategies, first-party data activation, and future proofed media buying solutions.
• Work with Head of Media/Strategy and specialist teams to develop innovative agency points of view (POVs) on digital trends.
• Implement best practices and cutting edge technologies to streamline team operations and enhance efficiency.
• Oversee media technology stack optimization, including ad serving, reporting & analytics dashboards, audience data tools, and automation platforms.
• Drive accountability in performance measurement, ensuring accurate reporting and actionable insights
• Collaborate with finance and operations teams to ensure profitability and sustainability of digital media services.

What You’ll Bring:

• Established background experience in Digital Planning.
• Proven influence as a trusted leader
• Attention to detail, ensuring team outputs are delivered with 100% accuracy.
• Strong analytical skills with the ability to turn data insights into actionable recommendations.
• Excellent communication, presentation, and storytelling abilities to influence senior stakeholders.
• Experience managing multi-disciplinary teams and fostering a culture of collaboration and high performance.
• Deep expertise in programmatic, social, search, video, CTV, retail media, and eCommerce media.
• Strong understanding of ad tech, including DSPs, ad servers, data management platforms, and measurement tools.
• Ability to navigate privacy regulations, first-party data strategies, and the evolving digital landscape.
• Proven experience in new business development and revenue growth strategies.

#LI-DS1

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.

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