Digital Lead

Publicis Groupe · London

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Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels.

Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly.

Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!

We are hiring a Digital Lead to help shape the digital future of one of the UK’s most recognisable entertainment and connectivity brands. Working with Sky, you’ll set the digital agenda for a priority business area and bring together media, data, technology and AI to create smarter, more effective strategies. This is an opportunity to influence senior stakeholders, turn ambitious ideas into meaningful action and help teams explore what’s next in digital media. You’ll provide the strategic direction that enables talented specialists and planners to deliver outstanding work.

By aligning efforts with Sky's business objectives and fostering strong stakeholder relationships, 
you'll deliver innovative, data-driven solutions that ensure measurable success.

What you'll be doing:

• • Shape the digital strategy for your business area, connecting digital opportunities to Sky’s commercial priorities and creating a clear direction for teams.
  • Build trusted relationships with senior stakeholders, becoming a go-to partner for digital strategy, innovation and emerging opportunities.
  • Lead digital strategy briefs and cross-channel projects, turning business challenges into focused, actionable approaches that deliver measurable impact.
  • Champion AI, data and new digital capabilities, identifying where innovation can genuinely improve planning, activation and performance.
  • Turn audience insight into actionable data strategies, partnering with strategists and specialists to connect insight with effective activation.
  • Bring teams together around one digital vision, giving planners and channel specialists the strategic guidance they need while encouraging testing, learning and continuous improvement.
  • Stay close to developments across digital media, helping clients and colleagues understand emerging trends and translate the most relevant opportunities into practical action.

Skills we're looking for:

• Experience in digital strategy, digital planning or a related discipline, with examples of helping teams or clients evolve their digital approach.
• A strong understanding of the paid digital media landscape, including areas such as Paid Search, Programmatic and Paid Social, and how channels can work together.
• The ability to translate business challenges into clear digital and data strategies that teams can put into practice.
• Strong communication and relationship-building skills, with the ability to work effectively with senior client and internal stakeholders.
• Experience bringing together multiple teams and disciplines to deliver consistent, connected strategic work.
• Curiosity about innovation across areas such as AI, marketing automation, measurement and data-led strategy, with an interest in turning new possibilities into useful solutions.
• A collaborative, thoughtful and commercially aware approach, with the ability to navigate complexity, ask the right questions and help others deliver great work.

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

#LI-KE1

What you'll be doing:

• • Shape the digital strategy for your business area, connecting digital opportunities to Sky’s commercial priorities and creating a clear direction for teams.
  • Build trusted relationships with senior stakeholders, becoming a go-to partner for digital strategy, innovation and emerging opportunities.
  • Lead digital strategy briefs and cross-channel projects, turning business challenges into focused, actionable approaches that deliver measurable impact.
  • Champion AI, data and new digital capabilities, identifying where innovation can genuinely improve planning, activation and performance.
  • Turn audience insight into actionable data strategies, partnering with strategists and specialists to connect insight with effective activation.
  • Bring teams together around one digital vision, giving planners and channel specialists the strategic guidance they need while encouraging testing, learning and continuous improvement.
  • Stay close to developments across digital media, helping clients and colleagues understand emerging trends and translate the most relevant opportunities into practical action.

Skills we're looking for:

• Experience in digital strategy, digital planning or a related discipline, with examples of helping teams or clients evolve their digital approach.
• A strong understanding of the paid digital media landscape, including areas such as Paid Search, Programmatic and Paid Social, and how channels can work together.
• The ability to translate business challenges into clear digital and data strategies that teams can put into practice.
• Strong communication and relationship-building skills, with the ability to work effectively with senior client and internal stakeholders.
• Experience bringing together multiple teams and disciplines to deliver consistent, connected strategic work.
• Curiosity about innovation across areas such as AI, marketing automation, measurement and data-led strategy, with an interest in turning new possibilities into useful solutions.
• A collaborative, thoughtful and commercially aware approach, with the ability to navigate complexity, ask the right questions and help others deliver great work.

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