Influencer Director

Publicis Groupe · London

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Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe.  

Influencer Account Director | Influential UK, Publicis Groupe

We are hiring an Influencer Account Director to lead ambitious creator programmes across a portfolio of beauty and health brands. You’ll combine senior client leadership with hands-on influencer expertise, turning audience, cultural and platform insight into creator strategies that deliver meaningful outcomes. Working within Influential UK and the wider Publicis Groupe network, you’ll bring together specialist teams to create connected influencer, social and paid campaigns. This is an opportunity to help shape brilliant work, develop talented people and build lasting client partnerships.

What you'll be doing:

• Lead integrated social and influencer strategies, from annual planning and audience segmentation to creator roles, channel architecture and measurement.
• Turn client challenges, brand objectives and consumer needs into focused strategic briefs, creative territories and activation principles.
• Identify meaningful opportunities through audience, cultural, category, competitor, platform and creator insight.
• Define how creators can support the full customer journey, including awareness, education, advocacy, trial, community, conversion and retention.
• Guide senior client conversations, presentations and workshops, making complex strategic thinking clear, persuasive and actionable.
• Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches across multiple brands.
• Partner with creative, analytics and activation teams to improve creator selection, paid amplification, reporting, optimisation and future recommendations.

Skills we're looking for:

• Strong experience leading influencer or creator programmes, at Account Director level or in a role with comparable responsibility, whether gained in an agency or brand environment.
• Confidence building senior client partnerships and managing complex accounts involving multiple brands, markets or workstreams.
• A thorough understanding of influencer activation, from creator discovery and briefing through contracting, content approval, disclosure, usage, paid amplification and reporting.
• People leadership and operational capability, with experience supporting others' development, allocating resources and delivering work against agreed scope, budgets and timelines.
• Strategic thinking grounded in audience insight, with the ability to translate business objectives, platform behaviours and cultural understanding into practical creator recommendations.
• A strong understanding of creator culture and social platforms, including how paid and organic activity can work together to support brand and business objectives.
• Relevant consumer-category experience is welcome, particularly across beauty, personal care, wellbeing or health. Experience with regulated or semi-regulated creator work is useful, but we encourage applications from people with transferable experience.

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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What you'll be doing:

• Lead integrated social and influencer strategies, from annual planning and audience segmentation to creator roles, channel architecture and measurement.
• Turn client challenges, brand objectives and consumer needs into focused strategic briefs, creative territories and activation principles.
• Identify meaningful opportunities through audience, cultural, category, competitor, platform and creator insight.
• Define how creators can support the full customer journey, including awareness, education, advocacy, trial, community, conversion and retention.
• Guide senior client conversations, presentations and workshops, making complex strategic thinking clear, persuasive and actionable.
• Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches across multiple brands.
• Partner with creative, analytics and activation teams to improve creator selection, paid amplification, reporting, optimisation and future recommendations.

Skills we're looking for:

• Strong experience leading influencer or creator programmes, at Account Director level or in a role with comparable responsibility, whether gained in an agency or brand environment.
• Confidence building senior client partnerships and managing complex accounts involving multiple brands, markets or workstreams.
• A thorough understanding of influencer activation, from creator discovery and briefing through contracting, content approval, disclosure, usage, paid amplification and reporting.
• People leadership and operational capability, with experience supporting others' development, allocating resources and delivering work against agreed scope, budgets and timelines.
• Strategic thinking grounded in audience insight, with the ability to translate business objectives, platform behaviours and cultural understanding into practical creator recommendations.
• A strong understanding of creator culture and social platforms, including how paid and organic activity can work together to support brand and business objectives.
• Relevant consumer-category experience is welcome, particularly across beauty, personal care, wellbeing or health. Experience with regulated or semi-regulated creator work is useful, but we encourage applications from people with transferable experience.

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