Business Director - Strategy & Insights

Publicis Groupe · Riyadh

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Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose.

It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people.

A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none.

Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards.

• Responsible for managing and directing strategy for top clients of the agency.
• A team leader and mentor to younger strategy talent.
• An active practitioner and contributor to the Groupe's vision of Power of One.
• Is focused on helping win new business.
• Is focused on great creative work and winning awards.

Technical & Product

• Actively uses and advocates the Publicis Groupe FUEL platform. Directs the team to do so too.
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. Directs the team to do so too.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently. 
• Comes up with proactive briefs for clients based on qualified opportunities. And directs the team to do so too.
• Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. Directs the team to do so too.
• Inspires creative teams on Creative awards for clients.
• Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations. Directs the team to do so too.
• Is persistent about improving the craft of the strategic thinking behind briefs. Directs the team to do so too.
• Attends senior level trainings - internal and external - promptly.
• Directs the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
• Ensures the team builds focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
• Creates opportunities for primary and secondary research: 1) for clients, and 2) for the agency.
• Identifies and seizes large-scale opportunities to expand current client relationships in new spaces as well as securing new business opportuntiies with Groupe leadership.
• Leads on agency new business pitches and creates an impact through detailed and distinctive strategic thinking that helps win pitches.

Business Acumen & Operational Efficiency

• Is the 'Google' and 'ChatGPT' in the agency on the client's category and business.
• Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients.
• Makes persuasive and effective presentations.
• Unearths and directs client workshops and actively participates.
• Directs monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
• Directs team participation in client-conducted researches.
• Directs consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
• Is knowledgeable of and brings in Publicis Groupe offerings and solutions (besides their core agency-of-focus) into existing client businesses.
• Owns client relationships, maintains dialogue to ensure day-to-day success of relationships and proactively identifies new opportunities to generate additional business.
• Inspires marketing and copmmunication solutions that are original in concept, innovative and aid clients to transform and grow their business.

• 12 to 15 years of experience in the same field. 
• Bachelors or Masters degree in business, marketing, innovation, data, research. 
• Fluent in English
• Fluent in Arabic is a requirement. 

Technical & Product

• Actively uses and advocates the Publicis Groupe FUEL platform. Directs the team to do so too.
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. Directs the team to do so too.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently. 
• Comes up with proactive briefs for clients based on qualified opportunities. And directs the team to do so too.
• Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. Directs the team to do so too.
• Inspires creative teams on Creative awards for clients.
• Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations. Directs the team to do so too.
• Is persistent about improving the craft of the strategic thinking behind briefs. Directs the team to do so too.
• Attends senior level trainings - internal and external - promptly.
• Directs the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
• Ensures the team builds focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
• Creates opportunities for primary and secondary research: 1) for clients, and 2) for the agency.
• Identifies and seizes large-scale opportunities to expand current client relationships in new spaces as well as securing new business opportuntiies with Groupe leadership.
• Leads on agency new business pitches and creates an impact through detailed and distinctive strategic thinking that helps win pitches.

Business Acumen & Operational Efficiency

• Is the 'Google' and 'ChatGPT' in the agency on the client's category and business.
• Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients.
• Makes persuasive and effective presentations.
• Unearths and directs client workshops and actively participates.
• Directs monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
• Directs team participation in client-conducted researches.
• Directs consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
• Is knowledgeable of and brings in Publicis Groupe offerings and solutions (besides their core agency-of-focus) into existing client businesses.
• Owns client relationships, maintains dialogue to ensure day-to-day success of relationships and proactively identifies new opportunities to generate additional business.
• Inspires marketing and copmmunication solutions that are original in concept, innovative and aid clients to transform and grow their business.

• 12 to 15 years of experience in the same field. 
• Bachelors or Masters degree in business, marketing, innovation, data, research. 
• Fluent in English
• Fluent in Arabic is a requirement. 

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