Associate - Commerce
Publicis Groupe · Gurugram
Overview
Job Description: Associate - E-commerce
Location: Mumbai / Gurugram
About Publicis Media, a part of Publicis Groupe, is a full-service media agency delivering integrated digital and media solutions across industries. We help brands drive visibility, engagement, and business growth through data-driven strategies and innovative media solutions.
Key Responsibilities
• Plan, execute, and optimize e-commerce campaigns across platforms such as Amazon, Flipkart, and quick-commerce platforms like Blinkit and Zepto.
• Manage sponsored ads, product listings, keyword targeting, bidding, and campaign budgets.
• Monitor campaign performance and key metrics, including ROAS, ACOS, sales, conversions, CTR, and CPC.
• Analyze campaign data and prepare performance reports, dashboards, and review presentations.
• Identify opportunities to improve product visibility, search rankings, sales, and return on advertising spend.
• Conduct keyword research, competitor analysis, and market research to support campaign planning.
• Coordinate with internal teams and clients to ensure smooth campaign execution and timely delivery.
• Recommend optimization strategies based on campaign performance and business objectives.
• Stay updated on e-commerce trends, platform updates, and emerging quick commerce opportunities.
Skills / Competencies / Experience
• 1–3 years of experience in e-commerce marketing, marketplace advertising, or performance marketing.
• Hands-on exposure to Amazon Ads and/or Flipkart Ads is preferred.
• Understanding of quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart is an advantage.
• Knowledge of campaign metrics such as ROAS, ACOS, CPC, CTR, conversion rate, and sales performance.
• Proficiency in MS Excel, data analysis, and preparation of performance reports.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns, meet deadlines, and work collaboratively with cross-functional teams.
Preferred Qualification: Graduate in Marketing, Business Administration, or a related field.
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