Commercial AFH Transformation Senior Manager
PepsiCo · Geneva
OverviewCAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
The AFH Transformation Lead for Europe is accountable for shaping and delivering the end-to-end AFH channel transformation agenda across the Europe. The role defines the AFH vision and “how to win” strategy, translates it into clear priorities and scalable initiatives, and drives disciplined execution across markets, functions, and partners. Its core purpose is to step‑change AFH performance by embedding new operating models, capabilities, and ways of working that unlock sustainable growth across the European AFH channel.
Responsibilities
As Commercial Senior Manager for EUR within the Away from Home region team, reporting to Senior Commercial Director AFH Europe:
- Represent the AFH agenda credibly at senior leadership forums, both regionally and globally.
- Own synthesis of Europe AFH performance, priorities, and risks into LT‑ready narratives (e.g., POR decks, Operating Board memos, leadership updates).
- Translate AFH strategic ambition into clear commercial plans, targets and execution roadmaps
- Embed new ways of working across markets / functions
- Design and implement scalable frameworks (e.g. strategic frameworks, AOP process, investment committee process)
- Drive governance through structured processes (scorecards, performance reviews, etc.)
- Act as strategic partner to local markets, supporting development of robust AFH channel plans and growth strategies
- Lead and contribute to high-impact, ad-hoc strategic projects
- Provide hands-on support to accelerate execution in priority markets and unlock near-term wins
Qualifications
- Experience in Commercial Strategy or Channel leadership roles within complex, matrixed organizations
- Strong exposure to cross-functional collaboration (Marketing, Sales, Insights, Finance, etc.)
- Excellent communicator, highly proficient in both spoken and written English and strong interpersonal skills given the need to collaborate effectively across teams and create a network of support across BUs and Functions
- Ability to grasp quickly the multiple perspectives of different stakeholders and tailor communications to be relevant and effective
- High level of business credibility and ability to operate effectively in ambiguous, fast-paced environments
- Highly organized, proactive, and able to prioritize effectively across multiple initiatives
- Results-oriented, with a strong bias for action and excellence in delivery
- Motivated self-starter, diligent, responsible and ability to work autonomously
- Structured problem solving
At PepsiCo, we are committed to creating an inclusive and accessible workplace for everyone. To help us provide any necessary accommodations during the recruitment process and beyond, we invite you to voluntarily share whether you have a disability or health condition that may require support. This information is confidential and will only be used to ensure we can support you appropriately. You are not required to disclose anything you are not comfortable sharing.
As Commercial Senior Manager for EUR within the Away from Home region team, reporting to Senior Commercial Director AFH Europe:
- Represent the AFH agenda credibly at senior leadership forums, both regionally and globally.
- Own synthesis of Europe AFH performance, priorities, and risks into LT‑ready narratives (e.g., POR decks, Operating Board memos, leadership updates).
- Translate AFH strategic ambition into clear commercial plans, targets and execution roadmaps
- Embed new ways of working across markets / functions
- Design and implement scalable frameworks (e.g. strategic frameworks, AOP process, investment committee process)
- Drive governance through structured processes (scorecards, performance reviews, etc.)
- Act as strategic partner to local markets, supporting development of robust AFH channel plans and growth strategies
- Lead and contribute to high-impact, ad-hoc strategic projects
- Provide hands-on support to accelerate execution in priority markets and unlock near-term wins
- Experience in Commercial Strategy or Channel leadership roles within complex, matrixed organizations
- Strong exposure to cross-functional collaboration (Marketing, Sales, Insights, Finance, etc.)
- Excellent communicator, highly proficient in both spoken and written English and strong interpersonal skills given the need to collaborate effectively across teams and create a network of support across BUs and Functions
- Ability to grasp quickly the multiple perspectives of different stakeholders and tailor communications to be relevant and effective
- High level of business credibility and ability to operate effectively in ambiguous, fast-paced environments
- Highly organized, proactive, and able to prioritize effectively across multiple initiatives
- Results-oriented, with a strong bias for action and excellence in delivery
- Motivated self-starter, diligent, responsible and ability to work autonomously
- Structured problem solving
At PepsiCo, we are committed to creating an inclusive and accessible workplace for everyone. To help us provide any necessary accommodations during the recruitment process and beyond, we invite you to voluntarily share whether you have a disability or health condition that may require support. This information is confidential and will only be used to ensure we can support you appropriately. You are not required to disclose anything you are not comfortable sharing.