Assistant Store Manager (Birmingham)
Pop Mart
Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.


Assistant Store Manager - Birmingham
Industry: Designer Collectibles
Location: 4-5 New Street Birmingham B2 4RF
Job Type: Permanent
Working Pattern: Full-Time
About POP MART
POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centred around intellectual property (IP), POP MART has built a comprehensive platform for creative incubation and IP operations, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and HIRONO.
POP MART operates over 500 physical stores and more than 2,300 Robo Shops across over 30 countries and regions. Through multiple cross-border e-commerce platforms, we reach customers in more than 90 countries and regions, bringing joy to young consumers around the world.
POP MART has developed a comprehensive IP commercialisation ecosystem spanning multiple industries, strengthening the emotional connection between fans and IPs while creating new opportunities for growth. Our ventures include the world’s first immersive IP-themed park in the designer collectible industry, global licensing and co-branding partnerships with leading brands, and internationally recognised designer collectible exhibitions and IP-themed experiences.
In Europe, POP MART has established a strong presence across key markets including the United Kingdom, France, Italy, Germany, the Netherlands, and Spain, while continuing to expand into new high-potential markets.
For more information, please visit www.popmart.com and our LinkedIn Careers page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team. You can expect to:
- Contribute to a fast-growing European business that combines retail, art, and creative storytelling.
- Work with passionate teams across different countries, united by a shared love for designer collectibles and exceptional customer experiences.
- Develop your skills through hands-on projects, collaborative learning, and opportunities to grow your career.
Benefits
POP MART offers employees:
- Monthly appreciation gifts featuring our latest POP MART designs.
- A structured bonus scheme linked to company and individual performance.
- Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support.
- Training and development programmes to support your professional growth.
- Regular team events and celebrations.
- Company pension scheme.
- Health and wellbeing programmes.
- A 40-hour working week with 7-hour shifts and a 1-hour paid lunch break.
The Role
We are looking for an experienced Assistant Store Manager to support the successful launch and operation of our Birmingham Store!
Working closely with the Store Manager, you will play a key role in driving store performance, delivering exceptional customer experiences, and ensuring operational excellence.
This is a hands-on leadership role where you will support the management of all aspects of store operations, including sales performance, team development, stock management, visual merchandising, and customer service.
You will help create an engaging and memorable POP MART experience for our customers while supporting the team to achieve commercial targets and maintain the highest operational standards.
Key Responsibilities
- Support the Store Manager in overseeing all aspects of store operations, including sales, customer service, stock management, and team performance.
- Deliver exceptional customer service and ensure customer concerns are handled professionally and effectively.
- Support the coaching, training, and development of the sales team to achieve high-performance standards.
- Assist in implementing strategies to achieve sales targets and improve store performance.
- Monitor sales performance and support the delivery of store KPIs.
- Work closely with the Store Manager and merchandising team to maintain appropriate stock levels and ensure timely replenishment.
- Support inventory control processes and minimise stock discrepancies through effective loss prevention measures.
- Maintain excellent visual merchandising standards and ensure the store remains clean, organised, and visually engaging.
- Support daily cash-handling procedures, including opening and closing routines.
- Assist with team briefings and meetings to communicate business objectives, updates, and expectations.
- Support recruitment, onboarding, training, and performance development of new team members.
- Assist with rota planning, payroll administration, and operational reporting.
- Ensure compliance with company policies, health and safety standards, and operational procedures.
- Be flexible to work weekends, evenings, holidays, and peak trading periods when required.
Required Qualifications
- Minimum 2 years’ experience in a retail management or supervisory role, preferably within premium, lifestyle, fashion, specialty retail, or customer-focused environments.
- Excellent written and spoken English.
- Strong leadership skills with the ability to motivate, coach, and support a team.
- Proven ability to deliver excellent customer service and achieve sales targets.
- Strong organisational skills with excellent attention to detail.
- Ability to manage multiple priorities in a fast-paced retail environment.
- Experience supporting rota planning, reporting, and operational processes.
- A proactive and positive approach with a passion for delivering exceptional customer experiences.
- A genuine interest in designer collectibles, creativity, and POP MART’s brand values.
Desirable Skills
- Experience within the designer collectible, toy, lifestyle, or premium retail industry.
- Knowledge of visual merchandising principles and techniques.
- Experience using retail management software and point-of-sale (POS) systems.
- Additional language skills.
If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and submit your application.
Work Location: In person


*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees
because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,
imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of
any other status or condition protected by applicable federal, state or local law.