Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)
GEA · Düsseldorf
Responsibilities / Tasks
Strategic Leadership & Platform Ownership
- Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
- Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
- Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness
Governance, Standards & Demand Generation
- Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
- Ensure seamless integration with CRM and the broader digital ecosystem
- Balance global standards with divisional and market-specific requirements
- Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation
Divisional Partnership, Adoption & Performance
- Serve as the strategic partner for Divisional Marketing teams
- Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
- Provide playbooks, training and consulting to drive adoption and business value
- Foster a global community to share best practices and scale successful use cases across GEA
- Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
- Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business
Your Profile / Qualifications
- 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
- Proven experience with leading Marketing Automation platforms
- Strong digital marketing background in an international, matrix organization, B2B background is a plus
- Track record in driving governance, process excellence, technology adoption and organizational change
- Strong analytical, stakeholder management and change leadership skills
- Fluent in English; German is a plus
What we offer:
- Work in a supportive, appreciative, and international team
- A modern work environment
- A wide range of personal and professional training and development opportunities to support your career
- Company pension scheme and accident insurance
- 30 vacation days per year plus December 24th & 31st off
- Employee benefits such as discounts on gym memberships, language courses, etc.
- Subsidized job bike scheme
- Good public transport connections with travel allowance
- One additional day off for volunteering
- Global bonus program
Did we spark your interest?
Then please click apply above to access our guided application process.