Marketing Manager - InterContinental Brisbane
IHG · Australia
As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.
Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.
If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
InterContinental Brisbane is redefining luxury hospitality in the heart of the city. Located above the iconic Queen Street Mall and built on the architectural legacy of Harry Seidler, the hotel combines timeless design, elevated service and genuine connections to the people, places and experiences that make Brisbane unique.
As we embark on an exciting refurbishment and enhancement program, we are investing in the next chapter of our story, strengthening our position as Brisbane's most coveted luxury address. This transformation presents a unique opportunity to help shape how our hotel is experienced, perceived and celebrated by guests, clients and the wider market.
Working alongside the Director of Sales & Marketing, the Marketing Manager will play a key role in bringing this vision to life, helping to lead the hotel's repositioning and relaunch through impactful campaigns, storytelling, partnerships, communications and public relations, and guest engagement initiatives.
A little taste of your day-to-day
Every day is different, but as part of our team, you will play a key role in:
- Develop and execute strategic marketing plans that drive awareness, engagement and revenue across all areas of the hotel.
- Manage the hotel's digital marketing ecosystem, including website content, social media channels, email marketing and online campaigns.
- Lead the creation of compelling content and storytelling that showcases the hotel's luxury experiences, people, venues and offerings.
- Build and maintain strong relationships with media, influencers, tourism partners and key stakeholders to enhance brand visibility and reputation.
- Collaborate with Revenue, Sales, Food & Beverage and Operations teams to develop campaigns that support commercial objectives and business performance.
- Oversee the development of marketing collateral, photography, videography, brand assets and promotional materials, ensuring consistency with InterContinental brand standards.
- Monitor campaign performance, digital analytics and market trends to optimise activity and maximise return on investment.
- Manage marketing budgets and agency relationships to deliver high-quality outcomes efficiently and effectively.
- Identify new partnerships, activations and opportunities that strengthen the hotel's presence within the Brisbane market and luxury travel landscape.
- Partner with the Director of Sales & Marketing to develop and deliver strategic campaigns that support the hotel's refurbishment, repositioning and relaunch, helping strengthen InterContinental Brisbane's position as Brisbane's most coveted luxury address.
- Lead the marketing coordination of key renovation milestones, new product launches and guest experience enhancements, ensuring clear, engaging and impactful communication across all channels.
- Champion the InterContinental brand experience through every touchpoint, ensuring all marketing activity reflects the sophistication, service and sense of place that define InterContinental Brisbane.
What we need from you
- A minimum of 2-4 years of relevant experience in hospitality or marketing setting.
- Proven ability to work with external vendors to deliver objectives
- Strong interpersonal, communication and presentation skills
Creative mindset with the ability to develop innovative marketing solutions
Experience in budget management and resource allocation
Tertiary studies in Marketing, Mass Communication, Media or related field
- Fluent in the English language
- Impeccable grooming standards and good personal hygiene
- Full working rights in Australia without restrictions
What you can expect from us
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care - that you notice the little things that make a difference to guests as well as always looking for ways to improve – in return we’ll reward all your hard work with a great salary and benefits – including accommodation, package benefits, great room discount and superb training.
We are proud to be IHG and we know you will be too. Visit http://careers.ihg.com/ to find out more about us.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.