Marketing Communications Manager

Coloplast · Minneapolis · $118,000–$135,000 (stated in the posting)

The Marketing Communications Manager serves as an integral part of the marketing team supporting the development and implementation of key marketing communications strategies. This role translates marketing strategy, customer insights, and business priorities into integrated communications programs that increase awareness, improve education, remove barriers to treatment, and support patient and healthcare professional action. The position partners closely with Market Development, Product Marketing, Sales, Digital Marketing, Professional Education, Medical Affairs, Reimbursement, Legal, Regulatory, and external agencies to develop compliant, measurable programs that support business growth.

Major Areas of Accountability

Lead communications strategy and execution for Men’s Health market development priorities, including patient awareness, healthcare professional education, referral development, treatment pathway support, and other programs designed to expand therapy access and adoption.
Translate market research, voice-of-customer insights, patient journey findings, and business priorities into clear audience strategies, messaging frameworks, campaign plans, and communications deliverables.
Develop and manage integrated, audience-centered campaigns across digital, social, email, web, print, video, paid media, field enablement, events, and other relevant channels.
Partner with Market Development and Product Marketing to define campaign objectives, target audiences, calls to action, channel roles, success measures, and optimization plans.
Create communications that help patients and healthcare professionals understand Men’s Health conditions, treatment options, and pathways to care while maintaining appropriate balance, accuracy, and compliance.
Lead creative and content development from brief through final execution, including agency direction, concept development, copy, design, production, review, approval, launch, and ongoing optimization.
Manage external agencies and vendors, including scopes of work, timelines, budgets, deliverable quality, and performance.
Partner with Digital Marketing and Marketing Automation to support audience segmentation, customer journeys, lead generation, nurture strategies, and measurement.
Equip field teams and business partners with approved market development tools, campaign guidance, and communications resources that support consistent execution.
Coordinate cross-functional review and approval of materials, serving as a PromoMats owner, creator, and reviewer and ensuring adherence to Legal, Regulatory, Medical, Brand, and Compliance requirements.
Ensure all communications align with Coloplast brand standards and provide a consistent customer and patient experience across channels.
Establish campaign key performance indicators, monitor results, share insights, and recommend changes to improve performance and business impact.
Maintain visibility to market development communications plans, priorities, dependencies, budgets, and risks through clear project management and stakeholder updates.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
Other job duties as assigned.

Basic Qualifications

Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree preferred.
5+ years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline.
Experience developing integrated campaigns and communications programs that move audiences from awareness to action.
Experience working in a regulated environment such as medical device, healthcare, or pharmaceuticals strongly preferred.
Demonstrated experience leading cross-functional projects and managing creative, digital, media, or production agencies.
Experience managing projects, budgets, timelines, review processes, and multiple priorities simultaneously.
Ability and willingness to travel up to 10%.

Preferred Qualifications

Strong strategic communications, messaging, storytelling, and content development skills.
Ability to translate complex clinical, market, and business information into clear, useful communications for different audiences.
Proactive self-starter who identifies opportunities, solves problems, and executes with speed and accountability
Strong understanding of audience journeys, omnichannel communications, campaign measurement, and optimization.
Excellent written, verbal, presentation, facilitation, and stakeholder-management skills.
High level of project management, organization, attention to detail, and follow-through.
Ability to lead through influence, build alignment, and make sound decisions in a fast-moving cross-functional environment.
Creative and critical thinker with a practical, results-oriented approach.
Proficiency in Microsoft Office; experience with content review, digital asset, marketing automation, analytics, and customer relationship platforms preferred.
Open-minded, collaborative, agile, and comfortable working across a global organization.
Ability to consistently work and lead with ethical integrity and personify Coloplast’s Mission, Vision, and Values.

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
Competitive Compensation: The compensation range for this position is $118,000 - $135,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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