Marketing Enabler - Oncology
Roche · Taguig
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
A healthier future. It is what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That is what makes us Roche.
Roche Products Philippines is seeking an experienced and professional Marketing Enabler to join our dynamic team. Reporting to the Head of Commercial & Digital Excellence, you will be responsible for directing a comprehensive Therapy Area strategy from product/portfolio conception and definition through end of life. You will also formulate and execute long-term plans for cost/profit control, promote use of new technologies and industry-leading trends, and select, develop, and evaluate employees to ensure the efficient operation of the function.
Key responsibilities include;
- Development of the Therapy Area (TA) Strategy of the local affiliate.
- Translate the global recommended TA Strategy into a comprehensive short-, mid-, and long-term business plan, applicable to the local affiliate needs and goals. Local understanding and portfolio approach of the TA.
- Generate insights from regular local market reconnaissance thru, but not limited to customer & field visits with customer facing teams, market research and data analytics, to identify gaps and opportunities for the TA responsible for.
- Develop and owns communication content (for face to face and digital interface), messaging, promotional and non-promotional materials and activities (including lectures, events) for customer engagement use
- Reviews TA Pipeline and develops local approach for TA-specific launch products and solutions
- Market scoping (including research)
- Pricing strategy
- Access / HTA / PNF strategy
- Scours through the communities and network for guidance on TA approaches and solutions (like a Network Navigator, specific to the TA)
- Actively participate as a contributing member to the network, and locally as an enabling expert of customer facing teams.
- Responsible for the following, developed in collaboration with cross functional teams:
- Outcomes Based Planning (OBP) of the TA
- Budget allocation for key initiatives of the TA - consolidate and advise on investments
- Define measures of success / KPIs, establish accountabilities, and monitor Brand and TA budget/performance through quarter, midyear, and annual revenue/sales forecasts and performance/business reviews.
- Demonstrate the Roche values of Integrity, Courage and Passion while carrying out job responsibilities and accountabilities and comply with the Roche Code of Conduct and all Healthcare Compliance policies and regulations in all interactions and situations.
Who you are;
- Bachelor’s Degree with minimum 3 years of Commercial (marketing, sales) experience in pharmaceutical industry. Experience in Oncology TA will be an advantage.
- Proficient in English oral & written communication
- Computer literacy and proficiency in MS Office programs, Excel, PPT, Word
- Proficient in promotions and communications management
- Highly developed analytical & people skills – Influencing and Inspiring
- Budget and Financial Management experience
- Commercial Strategy understanding.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.