Product Marketing Lead

Telstra · Australia

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Job Summary

Job Description

They connect customer insight, commercial priorities, data, experimentation, creative, media, product, technology and AI into an integrated system that continuously learns and improves. They are accountable for marketing outcomes and growth contribution, not simply campaign delivery.

About the Role

The Product Marketing Lead operates with a high degree of autonomy, influencing senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance teams. They act as the voice of the customer and the market within the organisation, ensuring customer needs, competitive dynamics and market opportunities are reflected in marketing strategy and go-to-market execution.

The role balances strategic leadership with execution excellence, leading complex cross-functional initiatives that drive customer acquisition, engagement, adoption, retention and commercial growth through marketing-led interventions across the customer lifecycle. 

Key Responsibilities

• Lead product marketing strategy for Telstra's key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth.
• Marketing proposition positioning and messaging, ensuring customer propositions are differentiated, customer-centric and aligned delivered in support of commercial objectives.
• Develop deep audience, customer and market understanding, leveraging customer, competitive and industry insights to identify opportunities, shape strategy and improve customer outcomes.
• Lead marketing program initiatives for product launches, marketing proposition enhancements and growth initiatives, aligning audience strategy, channels, content, media and customer communications.
• Drive demand generation and growth marketing programs that increase awareness, consideration, customer acquisition and adoption across priority segments.
• Support lifecycle marketing strategy across onboarding, engagement, adoption, retention and advocacy, optimising customer communications &  journeys to maximise long-term customer value.
• Establish performance measurement frameworks and lead optimisation, using customer, audience and commercial insights to continuously improve marketing effectiveness and contribution to growth.
• Cross-functional collaboration and experimentation, influencing product and business strategy through market insight while leveraging AI, analytics and test-and-learn practices to unlock new growth opportunities.

Skills & Experience

• Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies within telecommunications, technology, SaaS, digital platforms or B2B services environments.
• Demonstrated success developing marketing propositions, positioning and go-to-market strategies that drive acquisition, adoption, retention and revenue growth.
• Deep expertise across product marketing disciplines including customer insight, segmentation, buyer journey development, marketing proposition creation, positioning, messaging and lifecycle marketing.
• Strong experience designing and executing integrated demand generation, growth marketing and customer engagement programs.
• Data-driven mindset with strong analytical capabilities and experience translating customer, audience and market insights into actionable marketing strategies and business outcomes.
• Experience applying AI, analytics and marketing technology to improve customer engagement, marketing effectiveness and commercial performance.
• Exceptional communication, storytelling and stakeholder management skills, with the ability to simplify complex concepts into compelling customer-centric narratives.

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