Marketing & Communication Manager
Richemont · Seoul
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
KEY RESPONSIBILITIES
A key executive member of Chloe Korea team is responsible to
- elevate the Chloe brand desirability
- elevate the experience of our customers and the way our products are presented
- build a client obsessed culture, shifting from transaction to connections
- lead to inspire sustainability
Key responsibility 1 – Media
- Develop annual & monthly media advertising strategy(print, DOOH/OOH, online & digital), working with media agency, aligned with HQ guideline
- Co-ordinate all necessary elements for the advertisement communication with HQ and Media agency
- Prepare all media results reports, BBB and report SOV, working with Media agency
Key responsibility 2 – PR
- Prepare and execute PR plans and activities in tune with our brand image to maximize the potential publicity, being in line with our PR communication strategy
- Manage ambassador and celebrities/ Influencers PR plan and execution working with media and the agency
- Regularly develop and build relationships with the target media to raise up brand awareness
- Develop the press release of products and activities to ensure publicity generated
- Develop monthly clipping & project clipping/result report for HQ submission
Key responsibility 3 – Event
- Prepare and execute corporate, client and press event plans and activities in tune with our brand image to maximize the potential publicity, to support sales boost-up and increase brand desirability.
Key responsibility 4 – Sample Management
- Gifting arrangement for celebrities and influencers
- Manage all sample system and stocks co-working with PR agency
Key responsibility 5 – PR/Communication Admin
- Handle all of PR administrative process
QUALIFICATIONS:
- Bachelor’s Degree (in Marketing and Business are preferable)
- Over min. 8 – 10 years of experience in Marketing & Communications with experience in luxury industry
- Skillful in presentation, negotiation
SKILLS:
- MS Office skills are required
PERSONAL SKILLS:
- High motivated, positive attitude, energetic
- Good communication skills
- Leadership
- Strategical and tactical
- Able to cope with fast-pace working culture
- Able to work under pressure with multi-tasks and meet tight schedule
- Fluent in both written and spoken English
#Richemont #WeCraftTheFuture