Analyst, Social Media

Carnival · Miami

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The Social Media Analyst serves as the team’s source of truth for social performance, owning all reporting on channel and content results while pairing it with social listening and trend spotting to surface insights and helps shape strategy. This role also manages the processes and vendor relationship for our social media tool, ensuring the team gets the most from its technology. Working closely with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies, the Analyst translates data into clear, actionable recommendations that help the business connect with its audience.

Essential Functions:

• Performance Reporting: Own all social media reporting for the team, delivering accurate, timely analysis of channel and content performance, and translating the data into clear insights and recommendations that guide strategy and optimization.
• Social Listening: Monitor and analyze online conversations around the brand, products, competitors, and category to identify sentiment, emerging themes, and opportunities or risks, and share findings with relevant stakeholders.
• Strategic Insight: Connect data and insights to social media strategy by translating performance, listening, and trend findings into clear recommendations that inform content planning, channel priorities, and campaign decision.
• Trend Spotting: Identify and evaluate emerging platform, cultural, and consumer trends, advising the team on which are relevant for content development. 
• Tool and vendor management: Work and help manage the vendor relationship for social media tools, including day-to-day administration, user support, data integrity, and performance oversight.                                           
• Cross-Functional Partnership: Collaborate closely with Consumer Insights, Brand and Product Marketing, CRM, operational teams, and outside agencies to align measurement approaches and share learnings, and ensure social data informs broader business decisions.                               
• Performs other duties as assigned

Qualifications:

• Bachelor's degree in Business Administration, Math, or Marketing
• 2 years of experience in social media or social strategy for a brand or agency 

Knowledge, Skills, and Abilities:

• Experience working with a social media management tool for reporting and listening 
• Experience working on consumer brands, travel or hotel, or entertainment brands
• Strong understanding of major social media platforms and their metrics
• Ability to manage multiple priorities in a fast-paced marketing environment 
• Strong proficiency in Excel and data sorting

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: Less than 25% with shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.  

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage 
• Financial Benefits:
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. 
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.  
• Other Benefits
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement 
  • On-site Fitness center at our Miami campus

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