Social Media Specialist

Amorepacific · New York City · $70,000–$75,000 (stated in the posting)

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Job Summary

Critical role in executing social media strategy across various platforms to support help launch new brands and grow social presence. Candidate will ideate, produce and manage all aspects of organic social media including, but not limited to creating engaging content, managing social media campaigns, content production and management, community management, and reporting. This is an opportunity for a highly motivated individual to gain valuable experience in the exciting world of social media marketing.

Principal Accountabilities

Social Media:

• Assist in the creation of engaging social media content that aligns with brand guidelines and marketing objectives
• Assist in the planning and execution of social media campaigns, including giveaways, contests, and brand collaborations
• Schedule and publish social media posts across all relevant platforms.
• Maintain social media calendars and content libraries.
• Monitor social media trends and competitor activity.
• Assist in the preparation of monthly social media reports.
• Track campaign performance and provide basic data analysis.
• Assist with other social media-related tasks as needed, including paid media support

Community Management:

• Monitor and respond to comments and messages in a timely and professional manner.
• Engage with followers and build strong relationships with our online community.
• Identify and participate in relevant online conversations and trends.
• Monitor brand mentions and respond to any customer inquiries or concerns.

Influencer Marketing Support:

• Assist in identifying and vetting potential influencers.
• Help manage relationships with micro-influencers.
• Track and analyze influencer campaign performance.

Key Experience and Skills

Qualifications and Experience:

• Social Media obsessed with passion for beauty / make-up, especially Korean skincare
• Digital/performance marketing, social media content management and content creation
• Proficient in using social media scheduling, UGC and project management tools
• Excellent written and verbal communication skills
• Microsoft Word, Excel, PowerPoint. Photoshop
• 3+ years of experience in a Social Media/Community Manage/Content Creator role
• Excellent analytical and project management skills
• Proficiency in Korean language a plus, but not required

Personal Attributes:

• Able to work under pressure & tight schedule
• Adapts to changes & environment quickly and be a team player
• Highly creative, passionate with a positive attitude
• Effective problem solver with innovative thinking
• Ability to multi-task, prioritize and self-start in a fast-paced environment
• Excellent communication & interpersonal skills
• Multi-functional with strong project management skills
• Goal driven and results driven, striving for excellence in execution

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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