Sportsbook Coordinator - Greece
Betsson Group · MT
Excellent opportunity to join Betsson Group as our new Sportsbook Coordinator in Malta.
THE CHALLENGE
As a Sportsbook Coordinator, your focus is together with the SB manager to leverage our Sportsbook product to our existing customer base and constantly improve our retention & reactivation levels in the SB segments. In this role you will handle the Greek market.
RESPONSIBILITIES:
- Frequently review customer journeys, product lobbies, management of banners and navigation in the Sportsbook vertical.
- Ensure that the site experience and customer journeys are consistent, maximizing usability and accessibility across all devices including mobile apps.
- Be involved in the ideation of sportsbook communications, promotions, and campaigns with assistance from the SB manager, Casino manager and SoMe team.
- Take ownership of the planned initiatives, end-to-end including conceptualization, creation, execution, follow-up, and learnings & optimization.
- Writing copy of communications and content to upsell our product, features and key sporting events across various CRM channels.
- Frequently sit down with the Sportsbook Manager to evaluate initiatives including but not limited to communications & campaigns, to get an understanding of the performance, the effect on the business and how to improve and optimize.
- Proactively suggest new investigations and analysis using data to determine the best course of action (A/B tests), benchmark communications, promotions, best practices & product features from competitors.
- Work closely with our local marketing team to ensure the key messaging is clear and on-point across all channels.
- Leverage ambassadors & external assets in our communication strategy & on-site.
- Maximize our brand portfolio & multibrand strategy.
- Improve internal processes and strategies.
YOU’RE GOOD AT:
- A strong interest in sports, sports betting, and knowledge of the online sportsbook industry
- Digital savvy
- Great planning and prioritization skills
- Strong command of Greek language both written and spoken
- Experience working cross-functionally amongst different teams and cultures
- At least one year of iGaming experience